Videos are ubiquitous in our daily lives. People watch 1 billion hours of videos on YouTube every day*. While video adoption in asset management marketing has been slower, we are at an important turning point in our industry. Video is a powerful way to communicate with clients and prospects and is becoming an expected medium in our industry as well. A recent study shows an 11% yearly increase in the number of top firms using YouTube.** We believe that number will continue to grow.
How video can help
Your sales process is driven by a story. The more engaging that story is, the stronger the connection you build with prospects and clients. Humans love stories and storytelling, and video is the most powerful medium for corporate storytelling. It creates a connection or familiarity that words and images cannot. It’s also a great way to put a human face to your firm, explain complex topics, and build rapport/relationships.
Whether you’re raising funds or growing your client base, informative, professionally produced video content will drive engagement. It will also save your prospects from having to read yet another commentary or whitepaper, helping you stand out from the competition and likely improving retention of your messaging.
The time is now
The launch of our professional video production and management services is designed to help your firm cut through the noise and differentiate your brand. With three types of offerings — full video production, consulting/training, and editing—we are here to help. If you haven’t considered video in your marketing mix yet, this is a great time to start. If it is already a mainstay in your marketing tool kit let’s talk about how we can help you make an even bigger impact.
For more information, visit our video services page
Click here to read the press release.
** Peregrine Global 100 Study 2022