# LLM.txt - Website Content Structure # Generated: 2025-07-24T14:24:35.556Z # Source: https://www.em-ward.com/sitemap.xml # Total Pages: 56 # Success Rate: 100.0% ## Site Metadata Site URL: https://www.em-ward.com Extraction Date: 2025-07-24 Total Pages Processed: 56 Successful Pages: 56 Failed Pages: 0 Success Rate: 100.0% --- ### Page: https://www.em-ward.com Title: Emerson Ward - Graphic & Web for the Investment Management Industry Meta Description: Emerson Ward provides custom, professional websites and experienced graphic design support to the investment management industry. We work with Hedge Funds, PE Firms, Retail Fund Managers, Placement Agents, RIA's, VCs and more, in both the US and abroad. We create impactful pitch books, tear sheets and other fund materials and marketing collateral, we build secure, easy-to-manage websites and online environments, and can provided the ongoing branding and design support needed to keep your materials updated and your website current. Language: en Canonical URL: https://www.em-ward.com ## Headings Structure: H1: Marketing, Branding & Collateral for the Investment Management Industry H2: Custom, professional fund collateral, websites and communications solutions for Hedge Funds, Mutual Funds, PE Firms, VCs, RIAs/FAs, Real Estate Investment Managers, FinTech, and more. H1: Pitch books,fund collateral and more H1: Custom, secure websites that stand out H1: Flat-rate graphic design and web support H3: What we do H3: Our services H3: More ## Main Content: CLIENT LOGINPause Vidoe‍Marketing, Branding & Collateral for the Investment Management IndustryPitch Books & Fund CollateralWEBSITE Design & DevelopmentFlat Rate Graphic & WeB supportSEO & Digital CommunicationsVideo ProductionCustom, professional fund collateral, websites and communications solutions for Hedge Funds, Mutual Funds, PE Firms, VCs, RIAs/FAs, Real Estate Investment Managers, FinTech, and more.Find out moreRequest a quoteFIND OUT MOREPRESENTATIONSWebGraphic SupportDIGITALVideo ProductionBlogAboutContact UsSelect Clients: Emerson Ward is proud to work with leading asset managers, hedge funds, VCs, service providers and more Pitch books,fund collateral and moreLaunching a new fund? Looking to refresh an outdated pitch book? Emerson Ward brings over 15 years of hands-on experience building and designing custom, professional fund collateral that resonates with investors and clients alike. All of our pitch books, fact sheets, and other fund collateral are designed to be in-line with the latest industry trends and standards, and are built to be flexible, making ongoing edits and updates simple and intuitive.Industry standard pitch books, fact sheets, and moreProfessional, custom designContent consulting and copywriting servicesAll delivered in easy-to-update-and-manage file formatsMORE >Custom, secure websites that stand outWhether you need a simple splash page, a thoughtful brochureware site or an industrial-strength online reporting platform, Emerson Ward has the capabilities and experience to craft secure, compliant web environments that reflect you and your brand. All of our websites are designed to look good on any screen, use trusted, industry-standard applications, and incorporate a simple and intuitive CMS that makes ongoing management a breeze.Professional design that looks good on all screensMake updates and edits in-house with a simple, intuitive CMSIndustry-standard applications for Data, Document and User Management SystemsTracking & Analytics, SEO services, and moreMORE >Flat-rate graphic design and web supportNeed regular updates to fund collateral? Ongoing design and management services for your website? Professional, knowledgeable graphic designers available when you need them?Let Emerson Ward be your dedicated, on-demand solution for all your print and digital marketing activities. Our flat-rate support packages are designed to be flexible and affordable, and provide all the benefits of having your own in-house marketing department - for a fraction of the cost.Collateral updates, client communications, custom reports, and moreFlexible, bespoke service packagesFlat-rate, affordable pricingExperienced, professional support when you need itMORE > --- ### Page: https://www.em-ward.com/about Title: About Emerson Ward - Graphic & Digital Services for Investment Management firms Meta Description: Emerson Ward was founded with a vision of providing knowledgeable, professional branding, collateral, and consulting services to hedge funds, PE Firms, VCs, and investment managers of all shapes and sizes. We have the knowledge, skills, and industry experience to help build our clients’ brands, keep their operating costs low, and give them the flexible, scalable marketing support they need to help grow their business. We create professional, secure websites, impactful pitch books, fact sheets, tear sheets, and other fund materials, and provide services to keep everything updated. Language: en Canonical URL: https://www.em-ward.com/about ## Headings Structure: H1: About H2: Emerson Ward was founded in 2016 with a vision of providing knowledgeable, professional branding, collateral, and consulting services to asset managers of all shapes and sizes. We have the knowledge, skills, and industry experience to help build our clients’ brands, keep their operating costs low, and give them the flexible, scalable marketing support they need to help grow their business.ClientsEmerson Ward’s in-depth experience and deep knowledge of the investment space makes our services an ideal fit for new and existing Hedge Funds, Private Equity Managers, VCs, Real Estate Investment Managers, Fund Marketers, and traditional asset managers. We provide professional, dynamic fact sheets, pitch books, and fund collateral, strategic brand support and development, and award-winning, institutional quality website design and management services.To date, we have helped over 225 clients in eight countries and four continents build their brand, focus their message, and improve their collateral. H2: Our firm's namesake, Emerson Seils, repairing a typewriter in his IBM workshop, circa 1951.Emerson 'Em' Seils, the great-grandfather of our founder, was a true jack-of-all trades and a craftsman in every sense of the word. He was a draftsman, a mechanic, a farmer and worked a variety of other odd jobs in Rochester, NY to keep his family afloat during the Great Depression. H1: Our Team H3: What we do H3: Our services H3: More ## Main Content: AboutEmerson Ward was founded in 2016 with a vision of providing knowledgeable, professional branding, collateral, and consulting services to asset managers of all shapes and sizes. We have the knowledge, skills, and industry experience to help build our clients’ brands, keep their operating costs low, and give them the flexible, scalable marketing support they need to help grow their business.ClientsEmerson Ward’s in-depth experience and deep knowledge of the investment space makes our services an ideal fit for new and existing Hedge Funds, Private Equity Managers, VCs, Real Estate Investment Managers, Fund Marketers, and traditional asset managers. We provide professional, dynamic fact sheets, pitch books, and fund collateral, strategic brand support and development, and award-winning, institutional quality website design and management services.To date, we have helped over 225 clients in eight countries and four continents build their brand, focus their message, and improve their collateral.Our Firm's NamesakeOur firm's namesake, Emerson Seils, repairing a typewriter in his IBM workshop, circa 1951.Emerson 'Em' Seils, the great-grandfather of our founder, was a true jack-of-all trades and a craftsman in every sense of the word. He was a draftsman, a mechanic, a farmer and worked a variety of other odd jobs in Rochester, NY to keep his family afloat during the Great Depression. Our TeamBrian WardFounder & Creative Directorbrian@em-ward.comChristina TintiAssociate Creative Director, Director of Brand Managementchristina@em-ward.comMarisa OrapelloAssociate Creative Director, Director of Operationsmarisa@em-ward.comJeff GilfillanDirector of Relationship Management jeff@em-ward.comJames JerkowskiDirector of Digital Operations, IT Specialistjames@em-ward.comRachel Wing ChengUX/UI Developerrachel@em-ward.comCaleb KroemerSenior Art Directorcaleb@em-ward.comAmanda SchmadelArt Director, Digital Specialistamanda@em-ward.comElizabeth EllisArt Directorelizabeth@em-ward.comKiera SheridanAssociate Art Directorkiera@em-ward.comDave PestkaVideo Production Consultantdave@em-ward.com --- ### Page: https://www.em-ward.com/awards Title: Awards - Emerson Ward Meta Description: Emerson Ward Creative's work has been recognized in several publications and won multiple awards for design excellence. Language: en Canonical URL: https://www.em-ward.com/awards ## Headings Structure: H1: Award winning creative & digital services H2: Emerson Ward Creative has won both Centauri (Silver) and Arcturus (Bronze) recognition for its work with Locust Point Capital and Snow Capital Management, respectively. The Vega Digital Awards, while being an international competition, also serves as a platform to celebrate and honor leading professionals in the creative fields of digital media. “It is a great joy to see these talented individuals receive accolades for the work they had put forth,” Kenjo Ong, the CEO of IAA remarked. “Certainly, there is no end to innovation and talent in the minds of people.”The competitors are juried by IAA’s select panel of industry-leading creative giants, under comprehensive and strict standards. Emerson Ward emerged victorious twice, and positioned themselves among winners from diverse companies and brands such as BMW Group, Walt Disney Studios, Mastercard, Lionsgate Entertainment, Prada, Cartier, Tommy Hilfiger, Sony Pictures/Marvel Studios and many more.This year's Vega Digital Awards had over 450 categories listed in both professional and student levels, garnering 1,550 entries from 35 countries.“IAA is proud to be a waypoint for the diverse group of talents worldwide, as we find ourselves a wider audience with each passing year,” Ong noted. “The realm of digital arts is limitless, and Emerson Ward Creative's work has certainly elevated us to a higher peak. H2: Please visit vegaawards.com for more information and to view the full winners list. H2: Emerson Ward Creative, LLC announced today that it recently took home hardware in two international design competitions that honor creative and design achievements in the area of website design. H2: Competing in the Website – Financial Services category, Emerson Ward took home both gold and silver in the 2019 Davey Awards, sponsored by the Academy of Interactive and Visual Arts (AIVA). Emerson Ward won Gold for its work on Locust Point Capital’s new website, www.locustpointcapital.com, and Silver for www.snowcm.com, Snow Capital Management's newly redesigned and rebuilt website. With over 3,000 entries from across the United States and around the world, the Davey Awards is the largest and most prestigious awards competition exclusively for the “Davids” of creativity, honoring the finest creative work from the best small shops, firms, and companies worldwide. H2: Please visit www.daveyawards.com for more information and to view the full winners list.Locust Point Capital's website was also recognized for excellence in the 2019 American Graphic Design AwardsTM, the 56th annual installment of Graphic Design USA’s flagship competition. This year's competition, which honors creative and design excellence in web, print, packaging, video and more, was the biggest yet with over 12,000 entries submitted. Winners of the highly selective award rank in the top 10% of all submissions.  Visit www.gdusa.com for more information.Click here to view full press release. H2: Emerson Ward Creative, LLC announced today that it recently took home hardware in two international design competitions that honor creative and design achievements in the area of website design. H2: Competing in the Website – Financial Services category, Emerson Ward was named a 2018 Davey Award winner by the Academy of Interactive and Visual Arts (AIVA), winning Gold for its work on Realco Capital Partners’ new website, www.realcocp.com. With over 3,000 entries from across the United States and around the world, the Davey Awards is the largest and most prestigious awards competition exclusively for the “Davids” of creativity, honoring the finest creative work from the best small shops, firms, and companies worldwide. H2: Please visit www.daveyawards.com for more information and to view the full winners list.For design work on Avec Capital’s website, www.aveccapital.com, Emerson Ward is also proud to announce that it won a 2018 American Graphic Design AwardTM in the 55th annual installment of Graphic Design USA’s flagship competition. Over 10,000 entries were submitted for this year’s competition, which honors creative and design excellence in web, print, packaging, video and more. Winners of the highly selective award rank in the top 10% of all submissions.  Visit www.gdusa.com for more information.Click here to view full press release. H3: What we do H3: Our services H3: More ## Main Content: Awards & RecognitionAward winning creative & digital servicesFebruary 6, 2020Emerson Ward wins two 2019 Vega Digital AwardsNow in its fourth year, International Awards Associate (IAA) proudly announces the winners of its 2019 Vega Digital Awards. Emerson Ward Creative has won both Centauri (Silver) and Arcturus (Bronze) recognition for its work with Locust Point Capital and Snow Capital Management, respectively. The Vega Digital Awards, while being an international competition, also serves as a platform to celebrate and honor leading professionals in the creative fields of digital media. “It is a great joy to see these talented individuals receive accolades for the work they had put forth,” Kenjo Ong, the CEO of IAA remarked. “Certainly, there is no end to innovation and talent in the minds of people.”The competitors are juried by IAA’s select panel of industry-leading creative giants, under comprehensive and strict standards. Emerson Ward emerged victorious twice, and positioned themselves among winners from diverse companies and brands such as BMW Group, Walt Disney Studios, Mastercard, Lionsgate Entertainment, Prada, Cartier, Tommy Hilfiger, Sony Pictures/Marvel Studios and many more.This year's Vega Digital Awards had over 450 categories listed in both professional and student levels, garnering 1,550 entries from 35 countries.“IAA is proud to be a waypoint for the diverse group of talents worldwide, as we find ourselves a wider audience with each passing year,” Ong noted. “The realm of digital arts is limitless, and Emerson Ward Creative's work has certainly elevated us to a higher peak.Please visit vegaawards.com for more information and to view the full winners list.November 25, 2019Emerson Ward wins three design awards for for its work with Locust Point Capital, Snow Capital ManagementEmerson Ward named a “David” of design, takes home multiple awards for their work with Locust Point Capital and Snow Capital Management; Takes home a 2019 American Graphic Design AwardTM for www.snowcm.com.Emerson Ward Creative, LLC announced today that it recently took home hardware in two international design competitions that honor creative and design achievements in the area of website design.Competing in the Website – Financial Services category, Emerson Ward took home both gold and silver in the 2019 Davey Awards, sponsored by the Academy of Interactive and Visual Arts (AIVA). Emerson Ward won Gold for its work on Locust Point Capital’s new website, www.locustpointcapital.com, and Silver for www.snowcm.com, Snow Capital Management's newly redesigned and rebuilt website. With over 3,000 entries from across the United States and around the world, the Davey Awards is the largest and most prestigious awards competition exclusively for the “Davids” of creativity, honoring the finest creative work from the best small shops, firms, and companies worldwide. Please visit www.daveyawards.com for more information and to view the full winners list.Locust Point Capital's website was also recognized for excellence in the 2019 American Graphic Design AwardsTM, the 56th annual installment of Graphic Design USA’s flagship competition. This year's competition, which honors creative and design excellence in web, print, packaging, video and more, was the biggest yet with over 12,000 entries submitted. Winners of the highly selective award rank in the top 10% of all submissions. Visit www.gdusa.com for more information.Click here to view full press release.October 29, 2018Emerson Ward takes home two design awards for creative excellence for its work with Avec Capital, Realco Capital PartnersEmerson Ward wins Gold, named a “David” of design for their work with Realco Capital Partners; Takes home a 2018 American Graphic Design AwardTM for www.aveccapital.com.Emerson Ward Creative, LLC announced today that it recently took home hardware in two international design competitions that honor creative and design achievements in the area of website design.Competing in the Website – Financial Services category, Emerson Ward was named a 2018 Davey Award winner by the Academy of Interactive and Visual Arts (AIVA), winning Gold for its work on Realco Capital Partners’ new website, www.realcocp.com. With over 3,000 entries from across the United States and around the world, the Davey Awards is the largest and most prestigious awards competition exclusively for the “Davids” of creativity, honoring the finest creative work from the best small shops, firms, and companies worldwide. Please visit www.daveyawards.com for more information and to view the full winners list.For design work on Avec Capital’s website, www.aveccapital.com, Emerson Ward is also proud to announce that it won a 2018 American Graphic Design AwardTM in the 55th annual installment of Graphic Design USA’s flagship competition. Over 10,000 entries were submitted for this year’s competition, which honors creative and design excellence in web, print, packaging, video and more. Winners o --- ### Page: https://www.em-ward.com/awards-announcement Title: Emerson Ward takes home two design awards Meta Description: Emerson Ward Creative, LLC announced today that it recently took home hardware in two international design competitions that honor creative and design achievements in the area of website design. Language: en Canonical URL: https://www.em-ward.com/awards-announcement ## Headings Structure: No headings found ## Main Content: --- ### Page: https://www.em-ward.com/blog Title: Providing knowledgeable, branding, collateral, and creative insights | Emerson Ward Blog Meta Description: Branding, collateral, and creative insights for Hedge Funds, Mutual Funds, VCs, Private Equity, and the Asset Management ecosystem. Language: en Canonical URL: https://www.em-ward.com/blog ## Headings Structure: H1: Providing knowledgeable, branding, collateral, and creative insights H1: The Business Benefits of Website Privacy Policies H1: Website Privacy Policies - What to Know H1: The Art of Pitchbook Housekeeping H1: 2025 Design Trends and the Investment Management Industry H1: Size Doesn't Matter H1: Say Cheese? Headshot Tips for Asset Management Firms H1: It’s Time to Talk About Templates H1: Emerson Ward Named Webflow Expert and Enterprise Partner H1: Five Design Questions to Ask for the New Year H1: Your Firm’s PDFs and WCAG Compliance H1: The 2023 Adweek List of Fastest Growing Agencies: A Q&A with our Founder H1: To Scroll or Not to Scroll H1: Color Blindness and Designing Asset Management Content H1: Design Tips for Content-Heavy Slides H1: Designing for ESG H1: Advancing our Web Accessibility Efforts H1: How to Select Engaging Stock Images H1: Lucky Number 7 H1: Videos & Asset Management Marketing H1: Color & Asset Management Marketing Materials H1: Assessing Website Accessibility H1: Website Accessibility and Asset Management Firms H1: Six Signs You Should Call a Design Professional H1: Good Design Gone Bad H1: Google’s Helpful Content Update and Your Firm’s Website H1: How Brand Differentiation Can Attract New Clients H1: The Anatomy of a Hedge Fund Pitch Book: Part Three, Design Tips H1: The Anatomy of a Hedge Fund Pitch Book: Part Two H1: The Anatomy of a Hedge Fund Pitchbook: Part One H1: PowerPoint Tips for Hedge Funds H1: Tips for Building a Mobile-Friendly Asset Management Website H1: The Importance of Mobile-Friendly Websites for Asset Management Firms H1: We love PPT and you should too H1: How to know it’s time for a brand re-design for hedge funds and other asset management firms H1: Data & Design: Two sides of the same coin H3: What we do H3: Our services H3: More ## Main Content: BlogProviding knowledgeable, branding, collateral, and creative insightsFEATURED POSTJuly 3, 2025The Business Benefits of Website Privacy Policies We are digging deeper into why your website’s privacy policy isn’t just a regulatory checkmark, but a smart move for your firm’s growth.READ MORE >Don't do this.May 28, 2025Website Privacy Policies - What to KnowWhether you’re launching your first fund or stewarding a veteran 20-year-old firm, there’s one thing you likely should have on your website – a privacy policy. READ MORE >February 26, 2025The Art of Pitchbook HousekeepingThe first quarter is the perfect time to review and refresh your pitchbook template and content!READ MORE >January 29, 20252025 Design Trends and the Investment Management IndustryDesign trends can be exciting in the moment, and it can be easy to get swept up in the hype. A new font is released, a color palette suddenly becomes all the rage, or a website animation style pops up on a competitor’s website. So, should those in the investment world chase design trends? ‍READ MORE >October 8, 2024Size Doesn't MatterOne of the most frequent assumptions we run into when speaking with prospective clients is that you have to be a big firm to work with a design agency. As an agency whose current client list runs from very small to very large firms, we can confidently say that’s a myth.READ MORE >May 29, 2024Say Cheese? Headshot Tips for Asset Management FirmsHeadshots send a message to the world. They offer insight into you, your personality, your brand, and ultimately your firm. Like anything related to the brand identify of your firm, they require careful thought and planning.READ MORE >May 21, 2024It’s Time to Talk About TemplatesLet’s talk about templates. Design templates to be specific.READ MORE >March 4, 2024Emerson Ward Named Webflow Expert and Enterprise PartnerWe are proud to announce that Emerson Ward has been named a Webflow Expert and official Enterprise Partner.READ MORE >January 30, 2024Five Design Questions to Ask for the New YearThe start of a new year is a great time to do a quick check up on your firm’s visual and digital identity. Here are five questions we recommend asking at least once a year.READ MORE >November 2, 2023Your Firm’s PDFs and WCAG ComplianceAre the PDF documents your firm uses accessible? The client-facing documents firms share the most – Fact Sheets, Statements, and Pitch Books, often created using Microsoft Word, PowerPoint, or Excel, are not naturally accessible. This means that people using assistive technologies (such as a screen reader) cannot accurately consume the content. READ MORE >October 24, 2023The 2023 Adweek List of Fastest Growing Agencies: A Q&A with our FounderIn honor of being named to the 2023 Adweek List of Fastest Growing Agencies (read more here), we sat down with Emerson Ward Founder and Creative Director Brian Ward to discuss the agency, design trends in asset management, and more.READ MORE >September 15, 2023To Scroll or Not to ScrollThis week, we are continuing our series on website design for asset management firms by exploring this popular (and sometimes hotly contested) design question – to scroll or not to scroll.Scrolling has been a mainstay on websites for decades so it may seem like an odd debate to be having. However, mobile technology and advances in website development are pushing what’s possible and popular for website design and raising everyone’s expectations. Ensuring that your website makes a positive first impression for your firm is key. Let’s get into the debate. READ MORE >August 24, 2023Color Blindness and Designing Asset Management Content There are 300 million color blind people globally. It is estimated that 1 in 12 men and 1 in 200 women have the condition. That might seem like a small group of people to consider when designing your asset management content. But it’s not.READ MORE >June 2, 2023Design Tips for Content-Heavy SlidesThe first rule of designing content-heavy slides is to do whatever possible to avoid them. Be ruthless with the volume of information in the presentation—if it’s not necessary, delete it.READ MORE >May 23, 2023Designing for ESGDetermining the visual identity for your ESG strategy and progress takes careful planning and thought. It can’t be an afterthought, nor can it be a simple addition of more greens and blues in your color palette.READ MORE >May 8, 2023Advancing our Web Accessibility EffortsEnsuring that the web remains accessible to all is the responsibility of everyone who creates content – asset management firms included. With legislative changes, evolving best practices and technology advances, keeping up with accessibility can feel overwhelming, especially for firms that haven’t updated their website recently.READ MORE >April 12, 2023How to Select Engaging Stock ImagesImagery plays a major role in setting the tone for your brand and collateral. It can be calming, lend credibility, inspire confidence, and help your firm stand out. --- ### Page: https://www.em-ward.com/careers Title: Careers | Emerson Ward Meta Description: We're growing. If you're creative, motivated and looking to join a fast-growing team, please send us your resume, portfolio (PDF or URL) and a paragraph or two about yourself to careers@em-ward.com. Language: en Canonical URL: https://www.em-ward.com/careers ## Headings Structure: H1: We're Growing H2: The ideal candidate will be curious, flexible, and eager to learn new things. They will have a thorough knowledge of general graphic design principles and be proficient in Adobe Creative Suite and Microsoft Office Suite, with a strong emphasis on PowerPoint. They will have a good working knowledge of website UI/UX design principles. A basic understanding of web development is not required but is a plus, and while agency experience, or creative experience in the financial services or other professional fields is preferred, we believe finding the right person is more important than finding the right skillset - If you’re eager to learn, and have a genuine interest in helping build our team and our business, we will provide training and education as needed.You will work directly with our firm’s Founder, our clients, external freelancers, consultants and other stakeholders on a variety of creative assignments for both our clients and our firm. Projects typically include website design projects, presentations/investor decks (PowerPoint), brand identity design, infographics, sales collateral, and other general graphic design projects as needed.We are flexible, collaborative, and supportive, and have a “roll-up-your-sleeve” attitude. Our firm is small but growing, so there are ample opportunities for growth and development. H2: Bachelor's degree preferred, preferably in the visual/graphic arts H2: 0-2 years professional experience H2: Proficiency in Adobe Creative Suite (InDesign, Photoshop, etc.) and Microsoft Office Suite (PowerPoint, Excel, Word) H2: Website UI/UX design skills (We use Webflow for all our web design/development services, and are willing to train the right candidate) H2: A professional, clean, ‘smart’ design aesthetic, appropriate for Hedge Funds, Private Equity Firms, VCs, and other firms operating in the financial services industry H2: A willingness to take the reins and operate with limited oversight, while delivering exceptional work that exceeds expectations H2: A positive attitude, a can-do spirit and a willingness to learn new things H2: Able to multi-task several projects at a time and deliver on tight deadlines H2: Preferred, but not required: H2: A basic understanding of SEO principles and strategy H2: A basic understanding of HTML, Java Script, CSS, etc. H2: Hands-on experience using Google AdWords, Google Search Console, Google Analytics, and common email marketing platforms, social media posting tools, and content management systems H2: Proficiency in Webflow, WordPress, Squarespace, Wix, etc. H2: We offer a competitive salary, profit sharing potential, paid time off and flexible work arrangements. Health Insurance and other benefits will be available after 60 days of continuous employment. Salary is DOE.To Apply:Please send your resume, portfolio (PDF or URL) and a paragraph or two about yourself to careers@em-ward.com. H1: If you're interested in joining our team, please send your resume, portfolio (PDF or URL) and a paragraph or two about yourself to careers@em-ward.com. H3: What we do H3: Our services H3: More ## Main Content: CareersWe're GrowingWe are a fast-growing, boutique creative agency specializing in the financial services industry, and are looking for creative, motivated individuals to help with all aspects of our graphic, web and communications business.Posted: November 8, 2022Associate Art Director The ideal candidate will be curious, flexible, and eager to learn new things. They will have a thorough knowledge of general graphic design principles and be proficient in Adobe Creative Suite and Microsoft Office Suite, with a strong emphasis on PowerPoint. They will have a good working knowledge of website UI/UX design principles. A basic understanding of web development is not required but is a plus, and while agency experience, or creative experience in the financial services or other professional fields is preferred, we believe finding the right person is more important than finding the right skillset - If you’re eager to learn, and have a genuine interest in helping build our team and our business, we will provide training and education as needed.You will work directly with our firm’s Founder, our clients, external freelancers, consultants and other stakeholders on a variety of creative assignments for both our clients and our firm. Projects typically include website design projects, presentations/investor decks (PowerPoint), brand identity design, infographics, sales collateral, and other general graphic design projects as needed.We are flexible, collaborative, and supportive, and have a “roll-up-your-sleeve” attitude. Our firm is small but growing, so there are ample opportunities for growth and development.Bachelor's degree preferred, preferably in the visual/graphic arts0-2 years professional experience Proficiency in Adobe Creative Suite (InDesign, Photoshop, etc.) and Microsoft Office Suite (PowerPoint, Excel, Word)Website UI/UX design skills (We use Webflow for all our web design/development services, and are willing to train the right candidate)A professional, clean, ‘smart’ design aesthetic, appropriate for Hedge Funds, Private Equity Firms, VCs, and other firms operating in the financial services industryA willingness to take the reins and operate with limited oversight, while delivering exceptional work that exceeds expectationsA positive attitude, a can-do spirit and a willingness to learn new thingsAble to multi-task several projects at a time and deliver on tight deadlinesPreferred, but not required: A basic understanding of SEO principles and strategyA basic understanding of HTML, Java Script, CSS, etc. Hands-on experience using Google AdWords, Google Search Console, Google Analytics, and common email marketing platforms, social media posting tools, and content management systemsProficiency in Webflow, WordPress, Squarespace, Wix, etc.We offer a competitive salary, profit sharing potential, paid time off and flexible work arrangements. Health Insurance and other benefits will be available after 60 days of continuous employment. Salary is DOE.To Apply:Please send your resume, portfolio (PDF or URL) and a paragraph or two about yourself to careers@em-ward.com.If you're interested in joining our team, please send your resume, portfolio (PDF or URL) and a paragraph or two about yourself to careers@em-ward.com. --- ### Page: https://www.em-ward.com/contact Title: Emerson Ward - Contact Us Meta Description: Emerson Ward is a boutique creative agency based in Fairfield County, CT. We focus exclusively on providing custom, professional web and collateral solutions to the investment management industry, working with traditional and alternative asset managers, fund distributors, RIA's, VCs and more, in both the US and abroad. Language: en Canonical URL: https://www.em-ward.com/contact ## Headings Structure: H1: Contact us H2: Phone: (203) 989-0452Toll Free: (844) 853-2752Email: info@em-ward.com6423 Montgomery Street, Suite 17bRhinebeck, NY 12572‍Or just fill out the form below and we'll get back to you ASAP. H3: What we do H3: Our services H3: More ## Main Content: Contact usPhone: (203) 989-0452Toll Free: (844) 853-2752Email: info@em-ward.com6423 Montgomery Street, Suite 17bRhinebeck, NY 12572‍Or just fill out the form below and we'll get back to you ASAP.Name:Email Address:Company Name:Phone Number:How can we help?Thank you! Your submission has been received. A member of our team will be in touch shortly.Oops! Something went wrong while submitting the form. Please try again or send us a note at info@em-ward.com. --- ### Page: https://www.em-ward.com/design-support Title: Graphic Design & Web Support for Hedge Funds, Asset Managers and more Meta Description: Emerson Ward provides comprehensive, flat-rate graphic design and website support services for hedge funds, PE Firms, VCs, Asset Managers, RIA Groups and more. Our flexible services are delivered by experienced, knowledgeable designers that have worked exclusively in the investment management industry. Hedge Fund Design, Hedge Fund Websites, Pitch Book Design, Presentation Consulting, Fact Sheets, Tear Sheets, Investment Marketing, and more. Language: en Canonical URL: https://www.em-ward.com/design-support ## Headings Structure: H1: We're here to help H2: You shouldn't have to piece together a patchwork of freelance graphic designers, copywriters, web developers, and PR agencies to meet your marketing needs. Let Emerson Ward be your dedicated, on-demand marketing solution for all your marketing activities, whenever and wherever you need them.Your success is our success. We become a member of your team, your go-to solution for day-to-day graphic support, Web & Digital services, and more. Whether you need presentation updates and production, web support, or help building your brand, Emerson Ward can act as your in-house marketing department, integrating fully with your existing infrastructure and providing on-demand support and service, all for much less than the cost of hiring full time marketing support. H1: Interested in learning more? H3: What we do H3: Our services H3: More ## Main Content: We're here to helpYou shouldn't have to piece together a patchwork of freelance graphic designers, copywriters, web developers, and PR agencies to meet your marketing needs. Let Emerson Ward be your dedicated, on-demand marketing solution for all your marketing activities, whenever and wherever you need them.Your success is our success. We become a member of your team, your go-to solution for day-to-day graphic support, Web & Digital services, and more. Whether you need presentation updates and production, web support, or help building your brand, Emerson Ward can act as your in-house marketing department, integrating fully with your existing infrastructure and providing on-demand support and service, all for much less than the cost of hiring full time marketing support.What we can doProfessional, experienced support when you need itWe have over 15 years of experience working directly with Hedge Funds, PE Firms, Asset Managers, RIAs and Fund Marketers, supporting institutional and retail sales and distribution in both the US and abroad. We understand your process, your products, your strategies, and the unique needs of you and your team.Flexible, bespoke service packages Only need a few hours of graphic design help each month? Updates to a handful of fact sheets and pitch books? Or do you need the same comprehensive marketing and communications support available to the largest, most well-resourced firms? All of our services are tailored to each individual client and can be scaled up or down quickly based on your specific needs.Flat-rate, affordable pricingYou can opt to pay one low flat-rate each month for your services, or reduce your costs even further with any of our annual support contracts. If you ever need more work than was originally prescribed, you'll still get the same high-level of support at the same reduced rate you pay for standard services.Emerson Ward has become an instrumental part of our team.Their industry experience and in-depth understanding of our business practices and services have made Emerson Ward a terrific resource and our go-to professional for all our branding and communications needs. I highly recommend Emerson Ward’s services for their professionalism and for the quality and value of their work.”Ali HomayounfarFounder & Managing Partner, Zagros Strategic AdvisorsPACKAGES & PricingGraphic & CollateralLike having your own team of dedicated graphic designers. Emerson Ward's graphic and collateral services are delivered by an experienced, knowledgeable professional, who will work with you to provide:**Reliable, efficient data updates for pitch books, fact sheets and other regularly updated fund collateralCustom graphic design services as neededVersion Control and Online Document Management ServicesPrint & Production ManagementDiscounted pricing for business card production and other printing services*Packages starting at$500/mo*Web & DigitalOnce your website is up and running, the real work has just begun. Emerson Ward can manage all of your firm's digital needs, from site management and technical support, to regular updates and more.**Webhost and Domain ManagementRegular, scheduled backups, both cloud-based and offsiteNew content and custom digital design as neededCustom traffic and performance reporting, delivered monthlySEO Support & ServicesForms management and trackingPackages starting at$99/mo*Full ServiceAll the benefits of a fully-staffed, in-house marketing department for a fraction of the cost. Whether you need regular collateral management, digital and web support, communications management, or help building your brand, Emerson Ward can act as your go-to, full service solution for day-to-day marketing support.**All services included in both the Graphic & Collateral and Web & Digital Service PackagesBranding & Communications SupportHTML email design and campaign managementSocial Media ManagementEvent Management & Coordination*Videography services*PR & Crisis Management*Investor Relations*and more...Let's talk about itCall for quote*Additional costs may apply. Certain services listed herein are provided by our preferred partners or other third parties and billed separately by Emerson Ward at cost to the client. Emerson Ward will coordinate and oversee management of all services as part of each service package, or at an hourly rate if service is provided a la carte. ** Support and Service Packages do not include certain large-scale projects or initiatives (i.e. website design & development, large-scale branding initiatives, etc.) that fall outside the regular, reasonable marketing activities common for the day-to-day management of an investment management or related firm. All large-scale projects will be quoted, delivered, and billed separately to the client.Interested in learning more?Fill out the form below and a member of our team will be in contact shortly.Name:Email Address:Phone NumberThank you! Your submission has been received. A member of our team will be in touc --- ### Page: https://www.em-ward.com/digital-marketing-services Title: Digital Marketing Services: SEO, Social Media Management Meta Description: At the core of every successful brand is a profitable marketing strategy that lowers the cost of client acquisition while keeping your brand relevant in the digital world. At Emerson Ward, we attract the attention of your target audiences so you can focus on building the best version of your organization to deliver the most value. Through our Digital Marketing Solution, we leverage the power of Social Media and SEO to drive audience engagement, increase conversions, and shape the story around your brand to build upon your legacy. Language: en Canonical URL: https://www.em-ward.com/digital-marketing-services ## Headings Structure: H1: Cross-Channel Digital Marketing Services & SEO H2: At the core of every successful brand is a profitable communications strategy that helps keep your brand relevant in the digital world. At Emerson Ward, we attract the attention of your target audience so you can focus on what matters most to you. Our Cross-Channel Digital Marketing Services, leverage the power of Social Media and SEO to drive audience engagement, create impactful, relevant, data-driven content, increase your firm's authority on the web, and to shape the story around your brand. H3: Social Media Management & Content Creation H2: Emerson Ward’s Cross-Channel Digital Communications Support services include full social media management and content creation services that help position your firm for sustained growth and long-term digital success. We develop a data-driven, cross-channel content strategy tailored to your business goals, crafting compelling content that we'll implement across various digital channels. We provide the ongoing service and support necessary to attract new clients, grow your brand, and position your firm as an authoritative, credible thought leader in the industry. H3: Search Engine Optimization (SEO) H2: Search Engine Optimization (SEO) is an ongoing, comprehensive strategy used to increase a website’s position on search engine results pages (SERPs). It is a marketing discipline focused on growing visibility in organic search engine results by 1) implementing structural and technical changes to your website that make it easier for search engines to understand your content; and 2) engaging in ongoing, sustained communications with the market, building your “authority” on the web, increasing your overall visibility, and ultimately driving high-quality traffic to your website. Emerson Ward’s SEO services include an initial round of discovery, where we take a deep dive into your current digital footprint, including a full audit of your current website, social media properties, and content strategy, implementing necessary changes and ensuring that all content is optimized and positioned for SERP success. We then complete extensive keyword and competitor research, which we’ll use to help formulate a content strategy for use going forward. H1: Interested in learning more? H3: What we do H3: Our services H3: More ## Main Content: Cross-Channel Digital Marketing Services & SEOAt the core of every successful brand is a profitable communications strategy that helps keep your brand relevant in the digital world. At Emerson Ward, we attract the attention of your target audience so you can focus on what matters most to you. Our Cross-Channel Digital Marketing Services, leverage the power of Social Media and SEO to drive audience engagement, create impactful, relevant, data-driven content, increase your firm's authority on the web, and to shape the story around your brand. OUR SERVICES91% of U.S. internet users search every month* Search engine traffic is the first place clients will learn about your brand. Without optimization, you might not be discovered. In addition to being found, SEO and social media go hand in hand — in creating relevant social content for visitors, your page will rank better in search results. Crafting an active presence on social media with valuable content will lead to increased SEO authority and improved client satisfaction and growth. * source: www.pewresearch.orgEstablish your brand as a thought leader and increase your digital credibility Drive quality traffic to your website and generate leads that are more likely to convert Lower costs associated with client acquisition and advertising Social Media Management & Content CreationEmerson Ward’s Cross-Channel Digital Communications Support services include full social media management and content creation services that help position your firm for sustained growth and long-term digital success. We develop a data-driven, cross-channel content strategy tailored to your business goals, crafting compelling content that we'll implement across various digital channels. We provide the ongoing service and support necessary to attract new clients, grow your brand, and position your firm as an authoritative, credible thought leader in the industry. What's IncludedAccount Branding/Creation Brand Assessment/Audit Digital Content Strategy to Drive Traffic Content Creation, Copywriting, and Design Publishing Research and Analysis Community Engagement Reporting and Analytics Search Engine Optimization (SEO) Search Engine Optimization (SEO) is an ongoing, comprehensive strategy used to increase a website’s position on search engine results pages (SERPs). It is a marketing discipline focused on growing visibility in organic search engine results by 1) implementing structural and technical changes to your website that make it easier for search engines to understand your content; and 2) engaging in ongoing, sustained communications with the market, building your “authority” on the web, increasing your overall visibility, and ultimately driving high-quality traffic to your website. Emerson Ward’s SEO services include an initial round of discovery, where we take a deep dive into your current digital footprint, including a full audit of your current website, social media properties, and content strategy, implementing necessary changes and ensuring that all content is optimized and positioned for SERP success. We then complete extensive keyword and competitor research, which we’ll use to help formulate a content strategy for use going forward. What's IncludedSetup & OnboardingFull Website Audit Google My Business Setup and Optimization Local Citations Keyword and Competitor Research Onsite SEOMeta Descriptions Meta Titles Content Quality, Length, and FreshnessURL Structures Internal Links Outbound Links Image Title Tags Keyword Usage Site Depth Rate of Audience Engagement Redirects Duplicate Content Social Tags Broken Links Ongoing Management & ReportingRegular Blog Posts and Link-building Reporting and AnalyticsOffsite SEOLink-building (Backlinks) Local Citations (Online mentions of your company name, address, and phone) Technical SEOSite Speed Mobile Friendliness Crawlability Meta Security Secure Forms and Data Entry Analytics and ReportingComprehensive SEO and Website Performance Audit Google Analytics Setup Google Search Console Setup Monthly Report Interested in learning more?Fill out the form below and a member of our team will be in contact shortly.Name:Email Address:Phone NumberThank you! Your submission has been received. A member of our team will be in touch shortly.Oops! Something went wrong while submitting the form. Please try again or send us a note at info@em-ward.com. --- ### Page: https://www.em-ward.com/news-and-updates Title: News and Updates Meta Description: View the latest news and events from the Emerson Ward team. Language: en Canonical URL: https://www.em-ward.com/news-and-updates ## Headings Structure: H1: Latest updates from the team at Emerson Ward H2: Today, Emerson Ward is proud to announce a new suite of Digital Marketing Solutions designed to maximize your visibility online by leveraging the power of Search Engine Optimization (SEO), Social Media Management, and content creation for our clients. SEO guides website content to increase your online mentions and improve search engine results. Social Media Management extends your online presence through engaging content to attract potential clients. When combined with relevant, impactful and engaging content, they provide a powerful tool to drive quality traffic to your website, build awareness of your brand, and generate leads that are more likely to convert.Our new Digital Marketing Solutions include a content strategy tailored to your business goals to establish your brand as a thought leader, plus an SEO strategy to steadily build online awareness of your brand. H2: Learn more about the ways we can put these new tools to work for you. H2: Emerson Ward Creative has won both Centauri (Silver) and Arcturus (Bronze) recognition for its work with Locust Point Capital and Snow Capital Management, respectively. The Vega Digital Awards, while being an international competition, also serves as a platform to celebrate and honor leading professionals in the creative fields of digital media. “It is a great joy to see these talented individuals receive accolades for the work they had put forth,” Kenjo Ong, the CEO of IAA remarked. “Certainly, there is no end to innovation and talent in the minds of people.”The competitors are juried by IAA’s select panel of industry-leading creative giants, under comprehensive and strict standards. Emerson Ward emerged victorious twice, and positioned themselves among winners from diverse companies and brands such as BMW Group, Walt Disney Studios, Mastercard, Lionsgate Entertainment, Prada, Cartier, Tommy Hilfiger, Sony Pictures/Marvel Studios and many more.This year's Vega Digital Awards had over 450 categories listed in both professional and student levels, garnering 1,550 entries from 35 countries.“IAA is proud to be a waypoint for the diverse group of talents worldwide, as we find ourselves a wider audience with each passing year,” Ong noted. “The realm of digital arts is limitless, and Emerson Ward Creative's work has certainly elevated us to a higher peak. H2: Please visit vegaawards.com for more information and to view the full winners list. H2: Emerson Ward Creative, LLC announced today that it recently took home hardware in two international design competitions that honor creative and design achievements in the area of website design. H2: Competing in the Website – Financial Services category, Emerson Ward took home both gold and silver in the 2019 Davey Awards, sponsored by the Academy of Interactive and Visual Arts (AIVA). Emerson Ward won Gold for its work on Locust Point Capital’s new website, www.locustpointcapital.com, and Silver for www.snowcm.com, Snow Capital Management's newly redesigned and rebuilt website. With over 3,000 entries from across the United States and around the world, the Davey Awards is the largest and most prestigious awards competition exclusively for the “Davids” of creativity, honoring the finest creative work from the best small shops, firms, and companies worldwide. H2: Please visit www.daveyawards.com for more information and to view the full winners list.Locust Point Capital's website was also recognized for excellence in the 2019 American Graphic Design AwardsTM, the 56th annual installment of Graphic Design USA’s flagship competition. This year's competition, which honors creative and design excellence in web, print, packaging, video and more, was the biggest yet with over 12,000 entries submitted. Winners of the highly selective award rank in the top 10% of all submissions.  Visit www.gdusa.com for more information.Click here to view full press release. H2: Emerson Ward Creative, LLC announced today that it recently took home hardware in two international design competitions that honor creative and design achievements in the area of website design. H2: Competing in the Website – Financial Services category, Emerson Ward was named a 2018 Davey Award winner by the Academy of Interactive and Visual Arts (AIVA), winning Gold for its work on Realco Capital Partners’ new website, www.realcocp.com. With over 3,000 entries from across the United States and around the world, the Davey Awards is the largest and most prestigious awards competition exclusively for the “Davids” of creativity, honoring the finest creative work from the best small shops, firms, and companies worldwide. H2: Please visit www.daveyawards.com for more information and to view the full winners list.For design work on Avec Capital’s website, www.aveccapital.com, Emerson Ward is also proud to announce that it won a 2018 American Graphic Design AwardTM in the 55th annual installment of Graphic Design USA’s flagship competition. Over 10,000 entries were submitted for this year’s competition, which honors creative and design excellence in web, print, packaging, video and more. Winners of the highly selective award rank in the top 10% of all submissions.  Visit www.gdusa.com for more information.Click here to view full press release. H3: What we do H3: Our services H3: More ## Main Content: News and UpdatesLatest updates from the team at Emerson WardMay 12, 2022Are you making the most of your brand’s online presence?Emerson Ward is proud to announce the introduction of a full suite of Digital Marketing Solutions, designed to help maximize your brand’s impact online by leveraging the power of Search Engine Optimization (SEO) and Social Media Management. Today, Emerson Ward is proud to announce a new suite of Digital Marketing Solutions designed to maximize your visibility online by leveraging the power of Search Engine Optimization (SEO), Social Media Management, and content creation for our clients. SEO guides website content to increase your online mentions and improve search engine results. Social Media Management extends your online presence through engaging content to attract potential clients. When combined with relevant, impactful and engaging content, they provide a powerful tool to drive quality traffic to your website, build awareness of your brand, and generate leads that are more likely to convert.Our new Digital Marketing Solutions include a content strategy tailored to your business goals to establish your brand as a thought leader, plus an SEO strategy to steadily build online awareness of your brand.Learn more about the ways we can put these new tools to work for you.February 6, 2020Emerson Ward wins two 2019 Vega Digital AwardsNow in its fourth year, International Awards Associate (IAA) proudly announces the winners of its 2019 Vega Digital Awards. Emerson Ward Creative has won both Centauri (Silver) and Arcturus (Bronze) recognition for its work with Locust Point Capital and Snow Capital Management, respectively. The Vega Digital Awards, while being an international competition, also serves as a platform to celebrate and honor leading professionals in the creative fields of digital media. “It is a great joy to see these talented individuals receive accolades for the work they had put forth,” Kenjo Ong, the CEO of IAA remarked. “Certainly, there is no end to innovation and talent in the minds of people.”The competitors are juried by IAA’s select panel of industry-leading creative giants, under comprehensive and strict standards. Emerson Ward emerged victorious twice, and positioned themselves among winners from diverse companies and brands such as BMW Group, Walt Disney Studios, Mastercard, Lionsgate Entertainment, Prada, Cartier, Tommy Hilfiger, Sony Pictures/Marvel Studios and many more.This year's Vega Digital Awards had over 450 categories listed in both professional and student levels, garnering 1,550 entries from 35 countries.“IAA is proud to be a waypoint for the diverse group of talents worldwide, as we find ourselves a wider audience with each passing year,” Ong noted. “The realm of digital arts is limitless, and Emerson Ward Creative's work has certainly elevated us to a higher peak.Please visit vegaawards.com for more information and to view the full winners list.November 25, 2019Emerson Ward wins three design awards for for its work with Locust Point Capital, Snow Capital ManagementEmerson Ward named a “David” of design, takes home multiple awards for their work with Locust Point Capital and Snow Capital Management; Takes home a 2019 American Graphic Design AwardTM for www.snowcm.com.Emerson Ward Creative, LLC announced today that it recently took home hardware in two international design competitions that honor creative and design achievements in the area of website design.Competing in the Website – Financial Services category, Emerson Ward took home both gold and silver in the 2019 Davey Awards, sponsored by the Academy of Interactive and Visual Arts (AIVA). Emerson Ward won Gold for its work on Locust Point Capital’s new website, www.locustpointcapital.com, and Silver for www.snowcm.com, Snow Capital Management's newly redesigned and rebuilt website. With over 3,000 entries from across the United States and around the world, the Davey Awards is the largest and most prestigious awards competition exclusively for the “Davids” of creativity, honoring the finest creative work from the best small shops, firms, and companies worldwide. Please visit www.daveyawards.com for more information and to view the full winners list.Locust Point Capital's website was also recognized for excellence in the 2019 American Graphic Design AwardsTM, the 56th annual installment of Graphic Design USA’s flagship competition. This year's competition, which honors creative and design excellence in web, print, packaging, video and more, was the biggest yet with over 12,000 entries submitted. Winners of the highly selective award rank in the top 10% of all submissions. Visit www.gdusa.com for more information.Click here to view full press release.October 29, 2018Emerson Ward takes home two design awards for creative excellence for its work with Avec Capital, Realco Capital PartnersEmerson Ward wins Gold, named a “David” of design for their work with Realco Capital Partners; Takes home a 2018 A --- ### Page: https://www.em-ward.com/our-partners Title: Emerson Ward - Our Partners Meta Description: As part of our mission to provide comprehensive marketing and creative solutions, Emerson Ward has partnered with industry-leading firms to provide certain services and support to our clients. Through our partners, we provide public relations, communications, crisis consulting, videography, photography and more, to Hedge Funds, VCs, PE Firms, Fund Marketers, Placement Agents, and others. Language: en Canonical URL: https://www.em-ward.com/our-partners ## Headings Structure: H1: Our Partners H2: As part of our mission to provide comprehensive marketing and creative solutions, Emerson Ward has partnered with industry-leading firms to provide certain services and support to our clients. H3: What we do H3: Our services H3: More ## Main Content: Our PartnersAs part of our mission to provide comprehensive marketing and creative solutions, Emerson Ward has partnered with industry-leading firms to provide certain services and support to our clients.AssetteClient Reporting & Data AutomationAssette software automates the creation, review and delivery of client, sales and portal communications across the relationship lifecycle using a single, trusted source of data. Built for the asset management industry, the Assette platform provides deep technical capabilities in data management, authoring, production, delivery, and analytics. From first contact with a prospect to sharing perspective with long standing clients, Assette helps your team create, approve, and deliver sales materials, client reports, portal communications and DDQs. www.assette.comRead more about our partnership with Assette hereJuniper SquareInformation Technology & ServicesJuniper Square is transforming the private funds industry with easy-to-use software that streamlines fundraising, investment administration, and investor reporting. Designed specifically for real estate, Juniper Square is trusted by hundreds of investment sponsors to manage more than 10,000 real estate investments. Juniper Square is based in San Francisco, CA and Austin, TX, and has quickly become the leader in real estate investment management software. www.junipersquare.comRead more about our partnership with Juniper Square hereLJH Financial Marketing StrategiesPublic Relations & CommunicationsLJH Financial Marketing Strategies provides marketing support to the global financial services industry, with specialized expertise in FinTech, investment management, hedge funds, industry service providers, private equity, banking, marketplace lending, and corporate and related sectors.www.ljhfm.comRunning With ElephantsVideo Production & Multimedia ServicesRunning With Elephants is a creative agency, a production company and a team member to some of the largest, and smallest brands.www.runningwithelephants.com --- ### Page: https://www.em-ward.com/partners/assette Title: Assette | Defining digital engagement for asset managers and their clients Meta Description: Assette software automates the creation, review and delivery of client, sales and portal communications across the relationship lifecycle using a single, trusted source of data. Built for the asset management industry, the Assette platform provides deep technical capabilities in data management, authoring, production, delivery, and analytics. From first contact with a prospect to sharing perspective with long standing clients, Assette helps your team create, approve, and deliver sales materials, client reports, portal communications and DDQs. Language: en Canonical URL: https://www.em-ward.com/partners/assette ## Headings Structure: H1: Our Partners - Assette H2: Emerson Ward is proud to be a preferred design partner to Assette, who's software automates the creation, review and delivery of client, sales and portal communications across the relationship lifecycle using a single, trusted source of data.  Built for the asset management industry, the Assette platform provides deep technical capabilities in data management, authoring, production, delivery, and analytics. From first contact with a prospect to sharing perspective with long standing clients, Assette helps your team create, approve, and deliver sales materials, client reports, portal communications and DDQs. More information: assette.com H3: What we do H3: Our services H3: More ## Main Content: &Our Partners - AssetteEmerson Ward is proud to be a preferred design partner to Assette, who's software automates the creation, review and delivery of client, sales and portal communications across the relationship lifecycle using a single, trusted source of data. Built for the asset management industry, the Assette platform provides deep technical capabilities in data management, authoring, production, delivery, and analytics. From first contact with a prospect to sharing perspective with long standing clients, Assette helps your team create, approve, and deliver sales materials, client reports, portal communications and DDQs. More information: assette.comOur Partners --- ### Page: https://www.em-ward.com/partners/juniper-square Title: Emerson Ward & Juniper Square Meta Description: Emerson Ward is proud to be a preferred design partner to Juniper Square, a technology and service provider that is transforming the private funds industry with easy-to-use software that streamlines fundraising, investment administration, and investor reporting. Designed specifically for real estate, Juniper Square is trusted by hundreds of investment sponsors to manage more than 10,000 real estate investments. Language: en Canonical URL: https://www.em-ward.com/partners/juniper-square ## Headings Structure: H1: Our Partners - Juniper Square H2: Emerson Ward is proud to be a preferred design partner to Juniper Square, a technology and service provider that is transforming the private funds industry with easy-to-use software that streamlines fundraising, investment administration, and investor reporting. We work with Juniper Square's prospective clients to provide a wide range of digital and creative services - We build award-winning websites, create stunning brands and eye-catching collateral, and provide ongoing digital and creative support to real estate investment managers of all shapes and sizes.‍More information: junipersquare.com H1: Tell us about your project H3: What we do H3: Our services H3: More ## Main Content: &Our Partners - Juniper SquareEmerson Ward is proud to be a preferred design partner to Juniper Square, a technology and service provider that is transforming the private funds industry with easy-to-use software that streamlines fundraising, investment administration, and investor reporting. We work with Juniper Square's prospective clients to provide a wide range of digital and creative services - We build award-winning websites, create stunning brands and eye-catching collateral, and provide ongoing digital and creative support to real estate investment managers of all shapes and sizes.‍More information: junipersquare.comTell us about your projectTell us about your projectOur experienced team has the knowledge, skills, and industry experience to help build your brand, keep operating costs low and give your firm the flexible, scalable marketing support needed to grow your business.‍For more information on any of our services, please fill out the form below and a member of our team will be in contact shortly.Name:Email Address:Phone Number:I'd like to discuss (Check all that apply):Website Design & DevelopmentBrand Identity/Logo DesignCollateral Development & DesignDigital Campaign Planning & ManagementGeneral Graphic Design ServicesOther (Please provide details in the field below)Company Name:Company Website (if any):What else would you like us to know?Thank you! Your submission has been received. A member of our team will be in touch shortly.Oops! Something went wrong while submitting the form. Please try again or send us a note at info@em-ward.com.* We promise to never sell your information or spam you. By submitting your information to our website, you agree to the terms outlined in our Privacy Policy. --- ### Page: https://www.em-ward.com/pitch-books Title: Pitch Books, Tear Sheets & Fund Materials - Emerson Ward Meta Description: Emerson Ward crafts custom, professional pitch books, fact sheets, and other fund materials for Hedge Funds, PE Firms, VCs, Fund Managers and mores. We work with the industry’s top consultants, prime brokers and banks to ensure that all collateral is in line with current standards and trends, and deliver it all in the simple, easy-to-manage-and-update file format of your choosing. We provide fact sheet update services, tear sheet update services, presentation update services and can manage all your fund collateral. Language: en Canonical URL: https://www.em-ward.com/pitch-books ## Headings Structure: H1: Pitch Books, Fund Materials and more H2: Emerson Ward crafts custom, professional pitch books and collateral for Hedge Funds, PE Firms, VCs, Fund Managers and more. We work with the industry’s top consultants, prime brokers and banks to ensure that our collateral is in line with current standards and trends, and whenever possible, deliver it all in simple, easy-to-manage-and-update PowerPoint files.Need help with messaging or content? Our team brings over 15 years of direct industry experience building pitch books and fund collateral for a wide range of investment products and strategies. We have the know-how and skills to help clearly and efficiently deliver your message and create impactful, memorable presentations that resonate with current and potential investors, clients, and more. H1: Standard Packages H2: While all of our services can be customized to your unique needs, we offer flat-rate pricing whenever possible, allowing us to serve our clients better and produce the best work possible. This way, there are no surprises: we define all the necessary elements and deliverables involved in the project before we get started. You'll know exactly what you're getting and when you're getting it, without having to worry about being charged for rounds of review or every little additional request or change. Want to learn more? Shoot us an note at info@em-ward.com or call us at (203) 989-0452. H1: Need help updating and managing your fund collateral? On-demand Graphic Design support? H1: Interested in learning more? H3: What we do H3: Our services H3: More ## Main Content: Pitch Books, Fund Materials and moreEmerson Ward crafts custom, professional pitch books and collateral for Hedge Funds, PE Firms, VCs, Fund Managers and more. We work with the industry’s top consultants, prime brokers and banks to ensure that our collateral is in line with current standards and trends, and whenever possible, deliver it all in simple, easy-to-manage-and-update PowerPoint files.Need help with messaging or content? Our team brings over 15 years of direct industry experience building pitch books and fund collateral for a wide range of investment products and strategies. We have the know-how and skills to help clearly and efficiently deliver your message and create impactful, memorable presentations that resonate with current and potential investors, clients, and more.OUR SERVICESProfessional, Custom DesignWe work with our clients to build and design pitch books and collateral that stands out.Easy to Manage & UpdateWhenever possible, we build standard, simple templates in PowerPoint and Excel, making ongoing updates and edits a breeze.Industry Tested & ApprovedAll of our collateral is designed to be in line with the latest industry standards and trends.Content Consulting & Information DesignWe have over 15 years of experience crafting custom, impactful investor pitch books, and can help build and design an information architecture that resonates with investors.Built using a tested, comprehensive processWe've implemented a standardized, five-step design process that leads to better, more refined, and effective collateral.Efficient, accurate data updates and supportWe can provide all the support needed to maintain your collateral library - data updates, version control, document management, and more - all for one, low flat-rate.OUR CLIENTSGruss Capital ManagementWhen Gruss was in search of a partner to help rebuild and redesign their pitch books and collateral, they turned to Emerson Ward.WayfinderSmall Cap EquityEmerson Ward helped Diker Management design and build a new identity and collateral for the launch of their small cap equity strategy.Sound MarkPartnersSound Mark Partners' was looking for a professional, comprehensive facelift for their full suite of collateral.WavemakerPartnersEmerson Ward helped Wavemaker Partners craft a bold, modern look for their suite of strategy pitch books.HOVER FOR MOREGruss Capital ManagementAbout the clientGruss Capital Management is a global alternative asset management firm that employs an event-driven, risk averse, value-oriented approach. We worked closely with their team to rebuild and redesign their existing line of fund collateral with a look that reflects a modern, bold direction.Services providedStandard Pitch Book BuildBrand DesignContent ConsultingOngoing SupportWhat they say"Brian and the team at Emerson Ward have exceeded our expectations from day one. They have become a valuable asset and trusted partner to Gruss."Diker Management, LLCAbout the clientDiker Management, LLC is an investment management firm focused on global micro and small cap equities with the flexibility to invest internationally and across the capitalization spectrum. We helped their team build a new identity for their small cap equities strategy, designed and developed their fund collateral, and even helped produce high-quality business cards.Services providedPitch Book Design & DevelopmentCollateral Build & FormattingBrand & Logo DesignBusiness Card Design & Production ManagementOngoing SupportWhat they say"Quote from Diker..."Sound Mark PartnersAbout the clientSound Mark Partners is a commercial real estate investment firm focused on debt with a core management team that has worked together for over 10 years. Emerson Ward worked closely with their team to design a professional, modern, and approachable look for their pitch books and fund collateral, that was in-step with their newly updated website.Services providedPitch Book Design & DevelopmentCollateral Build & FormattingOngoing SupportWhat they say"Emerson Ward was a pleasure to work with. They were knowledgeable, creative, responsive and professional. We couldn't be happier with how our collateral turned out."Wavemaker PartnersAbout the clientWavemaker Partners is an early-stage venture capital firm that has invested in 200+ companies globally. We designed a presentation framework and architecture that fit with and expanded the Wavemaker brand, yet allowed for multiple distinct looks that helped differentiate between various fund strategies.Services providedPitch Book Design & DevelopmentCollateral Build & FormattingOngoing SupportWhat they say"We love working with Emerson Ward! Their work is fantastic and they were a pleasure to work with at every step in the process. We can't recommend them enough!"I always want to work with professionals from the industry, but I'm challenged on the marketing side.When I learned Brian started his own firm, I immediately realized that he would make a difference for Candoris. His profes --- ### Page: https://www.em-ward.com/privacy-policy Title: Privacy Policy - Emerson Ward Creative, LLC Meta Description: Emerson Ward creates modern, cost-effective websites for Hedge Funds, PE Firms, VCs, Fund Managers and more, that engage investors and provides the tools to better communicate with the market and better display fund data and information. Our user-friendly platform is secure and reliable, and built using trusted, industry-standard applications. Language: en Canonical URL: https://www.em-ward.com/privacy-policy ## Headings Structure: H3: What we do H3: Our services H3: More ## Main Content: Privacy Policy for www.em-ward.comIf you require any more information or have any questions about our privacy policy, please feel free to contact us by email at info@em-ward.com.At Emerson Ward Creative, LLC, the privacy of our visitors is of extreme importance to us. This privacy policy document outlines the types of personal information received and collected by www.em-ward.com and how it is used. It has been compiled to better serve those who are concerned with how their 'Personally Identifiable Information' (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.What personal information do we collect from the people that visit our website?When submitting a form on our site, as appropriate, you may be asked to enter your name, email address, phone number or other details to help you with your experience.When do we collect information?We collect information from you when you fill out a form or enter information on our site.How do we protect your information?We may use the information we collect from you when you sign up for a newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways: ‍• To send periodic emails regarding our services. ‍• To follow up with you after correspondenceHow do we use your information? We do not use vulnerability scanning and/or scanning to PCI standards.We only provide articles and information. We never ask for credit card numbers.We use regular Malware Scanning.Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive information you supply is encrypted via Secure Socket Layer (SSL) technology. We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information.For your convenience, we may store your information for more than 60 days.Cookies and Web BeaconsWe, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) to compile data regarding user interactions and impressions. The information inside the log files includes internet protocol (IP) addresses, type of browser, Internet Service Provider (ISP), date/time stamp, referring/exit pages, and number of clicks to analyze trends, administer the site, track user’s movement around the site, and gather demographic information. IP addresses, and other such information are not linked to any information that is personally identifiable, and is not shared with any third-parties.You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since browser is a little different, look at your browser's Help Menu to learn the correct way to modify your cookies. Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.Opting OutYou can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.California Online Privacy Protection ActCalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law's reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared. - See more at: http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpufAccording to CalOPPA, we agree to the following:Users can visit our site anonymously.Once this privacy policy is created, we will add a link to it on our home page or as a minimum, on the first significant page after entering our website.Our Privacy Policy link includes the word 'Privacy' and can easily be found on the page specified above.You will be notified of any Privacy Policy changesn our Privacy Policy PageYou can change your personal information at any time by emailing us at info@em-ward.comHow does our site handle Do Not Track signals?We honor Do Not Track signals and Do N --- ### Page: https://www.em-ward.com/terms-and-conditions Title: Terms and Conditions Meta Description: Emerson Ward creates modern, cost-effective websites for Hedge Funds, PE Firms, VCs, Fund Managers and more, that engage investors and provides the tools to better communicate with the market and better display fund data and information. Our user-friendly platform is secure and reliable, and built using trusted, industry-standard applications. Language: en Canonical URL: https://www.em-ward.com/terms-and-conditions ## Headings Structure: H3: What we do H3: Our services H3: More ## Main Content: Under ConstructionCheck back soon! --- ### Page: https://www.em-ward.com/video-production Title: Video Production | Emerson Ward Creative Meta Description: Video content can capture interest, drive engagement and streamline your sales process. Your clients and prospects are accustomed to online and streaming video. Whether you are raising funds or growing your client base, Emerson Ward will help you go beyond phone calls and introductory meetings to deliver video content that reaches your target audience. Our professional video consulting, production and management services will help ensure Language: en Canonical URL: https://www.em-ward.com/video-production ## Headings Structure: H1: Professional, high-impact video content that cuts through the noise H2: Video content can capture interest, drive engagement and streamline your sales process. Your clients and prospects are accustomed to online and streaming video. Whether you are raising funds or growing your client base, Emerson Ward will help you go beyond phone calls and introductory meetings to deliver video content that reaches your target audience.  Our professional video consulting, production and management services will help ensure your message can cut through the noise of commentaries, white papers and pitchbooks. H1: Take the DIY approach with training and consulting H2: Looking to do it yourself? Emerson Ward’s Video Production & Consulting Services offers comprehensive training - including in-person or remote - to you and your team. We’ll define the details of video production, including finding the right camera for your videos, using appropriate lighting, optimizing sound, and more. By partnering with the experts at Emerson Ward, you will produce your own professional-quality, high-impact video content to reach your goals. H1: Interested in learning more? H3: What we do H3: Our services H3: More ## Main Content: Professional, high-impact video content that cuts through the noiseVideo content can capture interest, drive engagement and streamline your sales process. Your clients and prospects are accustomed to online and streaming video. Whether you are raising funds or growing your client base, Emerson Ward will help you go beyond phone calls and introductory meetings to deliver video content that reaches your target audience. Our professional video consulting, production and management services will help ensure your message can cut through the noise of commentaries, white papers and pitchbooks.OUR SOLUTIONSOverview VideosPut the focus on your company, your leadership, your fund or a specific investment with informative, professionally produced overview videos. We guide every aspect of the process, including scriptwriting, production, editing and distribution, to ensure your videos tell your story and create impact. Portfolio Manager InterviewsShare your unique insights and let your subject matter experts shine with interview-style videos that focus your message and educate your clients. Our full-service process is built for today’s remote work environment: We will meet with your team on location or via connections from anywhere in the world to create timely, meaningful interviews.Internal Communications/ Employee RecruitmentShare your core values and company ethos with your most important audience. Emerson Ward can help create internal training or promotional videos tailored to your current and future teammates.Video ProductionPut the focus on your firm, fund, leadership, or vision with engaging, professionally produced videos. Our team handles the production process, including scriptwriting and pre-production, in-person (or remote) shooting, editing and distribution. Looking for portfolio manager interviews, recruitment videos or a piece outlining your firm’s unique approach to ESG, then this is the service for you.Video Production Training and ConsultingThis service puts you in the director’s chair. We’ll provide comprehensive training on the ins- and-outs of video production, including finding the right camera, lighting setup, optimizing sound, and more, so you can make professional, impactful video content on your own terms. We also offer consultation services for firms looking to set up an in-house studio.Video EditingSpeed up the video editing process and ensure your video is on brand with our editing-only services. This option is ideal for conferences, internal training or recruitment or any other topic where you already have the content and just need help putting it all together.Training & ConsultingTake the DIY approach with training and consultingLooking to do it yourself? Emerson Ward’s Video Production & Consulting Services offers comprehensive training - including in-person or remote - to you and your team. We’ll define the details of video production, including finding the right camera for your videos, using appropriate lighting, optimizing sound, and more. By partnering with the experts at Emerson Ward, you will produce your own professional-quality, high-impact video content to reach your goals.Interested in learning more?Fill out the form below and a member of our team will be in contact shortly.Name:Email Address:Phone NumberThank you! Your submission has been received. A member of our team will be in touch shortly.Oops! Something went wrong while submitting the form. Please try again or send us a note at info@em-ward.com. --- ### Page: https://www.em-ward.com/websites Title: Emerson Ward - Websites for Hedge Funds, Investment Managers, and more Meta Description: Emerson Ward creates modern, cost-effective websites for Hedge Funds, PE Firms, VCs, Fund Managers and more, that engage investors and provides the tools to better communicate with the market and better display fund data and information. Our user-friendly platform is secure and reliable, and built using trusted, industry-standard applications. We offer affordable websites, digital solutions and custom digital environments. Language: en Canonical URL: https://www.em-ward.com/websites ## Headings Structure: H1: Secure, professionalwebsites that stand out H2: Emerson Ward creates modern, cost-effective websites that provide Hedge Funds, Asset Managers and more, with all the tools they need to better communicate with investors and clients. Our experienced, knowledgeable team can help build and design sophisticated, unique digital solutions that fit your needs - everything from simple, inexpensive brochureware sites, to secure, reliable user portals for clients with more complex data and document requirements. Our user-friendly platform is built using trusted, industry-standard applications. It’s flexible enough to accommodate websites of all shapes and sizes and comes with a simple, intuitive CMS, so edits and updates can easily be made in-house. H1: Standard Packages H2: While all of our services can be customized to your unique needs, we offer flat-rate pricing whenever possible, allowing us to serve our clients better and produce the best work possible. This way, there's no surprises: we define all the necessary elements and deliverables involved in the project before we get started. You'll know exactly what you're getting, when you're getting it, without having to worry about being charged for rounds of review or every little request. H1: Comprehensive website support & maintenance services H1: Interested in learning more? H3: What we do H3: Our services H3: More ## Main Content: Secure, professionalwebsites that stand outEmerson Ward creates modern, cost-effective websites that provide Hedge Funds, Asset Managers and more, with all the tools they need to better communicate with investors and clients. Our experienced, knowledgeable team can help build and design sophisticated, unique digital solutions that fit your needs - everything from simple, inexpensive brochureware sites, to secure, reliable user portals for clients with more complex data and document requirements. Our user-friendly platform is built using trusted, industry-standard applications. It’s flexible enough to accommodate websites of all shapes and sizes and comes with a simple, intuitive CMS, so edits and updates can easily be made in-house.OUR SOLUTIONSCustom, Professional DesignProfessionally designed by industry experts that work exclusively with firms like yours.Simple, Intuitive CMSMake edits and updates in-house with a flexible, easy-to-use Content Management System.Data, & Document Management SystemsWe can build or integrate custom, secure environments for client access, fund data, and more.Industrial Strength SecurityAll Emerson Ward websites come with SSL encryption, secure hosting, and regular backups.**Tracking & Analytics SupportUnderstand usage, performance, tracking and more with regular, comprehensive Analytics reports.**On-going support and maintenanceTechnical support is just the beginning - we can help update fund data, make edits, and create new content to ensure your site stays current and up-to-date.**OUR CLIENTSAvec CapitalWhen Avec Capital, a boutique placement firm that raises capital for alternative funds, wanted a modern, bold update to their website, they turned to Emerson Ward.2X Wealth GroupIngalls & Snyder, LLC needed to develop a new look for a team of advisors that focuses exclusively on investment and education services for women.Zagros Strategic AdvisorsZagros Strategic Advisors needed a website that clearly defined and describe a complex business and service offering.HOVER FOR MOREBold, modern web designAbout the clientAvec Capital, a placement agent, wanted to update their antiquated website. We worked closely with their team to rebuild and redesign the existing concept to create a new modern look that reflects the integrity and boutique nature of Avec Capital.Services providedStandard Website DesignWhat they say"Emerson Ward made a complicated process seamless and provided outstanding service and support. The meticulous and creative design along with a perfect understanding of our company makes this firm exceptional to work with. Without hesitation, we recommend Emerson Ward for anyone looking to redesign or launch a new site"Because Women Deserve MoreAbout the clientIngalls & Snyder, LLC has been providing investment management and related services to private clients and institutional investors for over 90 years. We worked closely with their team to craft a new look and build a professional, approachable website for 2X Wealth Group, a female-led investment team that focuses exclusively on providing investment services to women, while educating their clients on the ins and outs of financial management.Services providedWebsite Design, Development & ManagementBrand & Logo DesignBusiness Card Design & Production ManagementOngoing SupportWhat they say"Brian totally got what our business is all about and thoughtfully, accurately portrayed it with his website design and graphics. Our firm’s personality shines through and that is exactly what we were looking for."Zagros Strategic AdvisorsAbout the clientZagros Strategic Advisors offers consulting services, operational guidance and sales and marketing support to fund managers who wish to access international markets around the world. We helped build their collateral, refine their messaging, and create a website that accurately reflected the firm and their services.Services providedWebsite Design, Development and ManagementBrand & Logo DesignCollateral Build & FormattingOngoing SupportWhat they say"Emerson Ward has exceeded my expectations in terms of design, content, execution, and importantly, their attention to detail and ability to craft a message that resonates with clients and prospects."What sets apart Emerson Ward is their ability to truly understand your business.Emerson Ward has exceeded my expectations in terms of website design, content, expedient execution, and importantly, their attention to detail and ability to craft a message that resonates with clients and prospects. I would, and do, recommend Emerson Ward to anyone interested in creating a stunning website or brand identity.”Craig S. MorongFounder & CEO, Atlantic Financial PartnersPACKAGES & PricingStandard Packages While all of our services can be customized to your unique needs, we offer flat-rate pricing whenever possible, allowing us to serve our clients better and produce the best work possible. This way, there's no surprises: we define all the necessary elements a --- ### Page: https://www.em-ward.com/cookie-policy Title: Cookie Policy Meta Description: Emerson Ward creates modern, cost-effective websites for Hedge Funds, PE Firms, VCs, Fund Managers and more, that engage investors and provides the tools to better communicate with the market and better display fund data and information. Our user-friendly platform is secure and reliable, and built using trusted, industry-standard applications. Language: en Canonical URL: https://www.em-ward.com/cookie-policy ## Headings Structure: H1: Cookie Policy H3: What we do H3: Our services H3: More ## Main Content: Cookie Policy Effective Date: 16-Jan-2025 Last Updated: 16-Jan-2025 What are cookies? This Cookie Policy explains what cookies are and how we use them, the types of cookies we use i.e, the information we collect using cookies and how that information is used, and how to manage the cookie settings. Cookies are small text files that are used to store small pieces of information. They are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make it more secure, provide better user experience, and understand how the website performs and to analyze what works and where it needs improvement. How do we use cookies? As most of the online services, our website uses first-party and third-party cookies for several purposes. First-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data. The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website. Types of Cookies We Use Manage Cookie Preferences Cookie Settings You can change your cookie preferences any time by clicking the above button. This will let you revisit the cookie consent banner and change your preferences or withdraw your consent right away. In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. Listed below are the links to the support documents on how to manage and delete cookies from the major web browsers. Chrome: https://support.google.com/accounts/answer/32050Safari: https://support.apple.com/en-in/guide/safari/sfri11471/macFirefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox?redirectslug=delete-cookies-remove-info-websites-stored&redirectlocale=en-USInternet Explorer: https://support.microsoft.com/en-us/topic/how-to-delete-cookie-files-in-internet-explorer-bca9446f-d873-78de-77ba-d42645fa52fcIf you are using any other web browser, please visit your browser’s official support documents. --- ### Page: https://www.em-ward.com/documents/adweek-press-release Title: Emerson Ward Creative Language: en Canonical URL: https://www.em-ward.com/documents/adweek-press-release ## Headings Structure: No headings found ## Main Content: --- ### Page: https://www.em-ward.com/documents/video-service-press-release Title: Emerson Ward Creative Language: en Canonical URL: https://www.em-ward.com/documents/video-service-press-release ## Headings Structure: No headings found ## Main Content: --- ### Page: https://www.em-ward.com/blog/2025-design-trends-and-the-investment-management-industry Title: 2025 Design Trends and the Investment Management Industry Language: en Canonical URL: https://www.em-ward.com/blog/2025-design-trends-and-the-investment-management-industry ## Headings Structure: H1: 2025 Design Trends and the Investment Management Industry H1: Want to be notified when it’s available? Sign up below: H3: What we do H3: Our services H3: More ## Main Content: January 29, 20252025 Design Trends and the Investment Management IndustryDesign trends can be exciting in the moment, and it can be easy to get swept up in the hype. A new font is released, a color palette suddenly becomes all the rage, or a website animation style pops up on a competitor’s website. So, should those in the investment world chase design trends? ‍With the start of a new year comes a slew of articles and posts predicting trends for the coming year. Read any publication or browse social media for a few minutes and you are inundated with anticipated trends for everything from fashion to investing and even graphic design.Design trends can be exciting in the moment, and it can be easy to get swept up in the hype. A new font is released, a color palette suddenly becomes all the rage, or a website animation style pops up on a competitor’s website. So, should those in the investment world chase design trends? We believe design decisions should balance new capabilities and trends with solid design principles. Not every design trend is worth following, especially for those in the investment industry. Your brand identity is essential in fostering trust, loyalty, and professionalism. It reinforces your expertise and role as a steadfast financial partner. It’s not something that should change based on a trend or fad. As we’ve blogged about, the start of a new year is the perfect time to work with your creative team or agency to assess the overall health of your brand identity. During those conversations, remember to balance interest in what looks good now with creating a strong brand that can stand the test of time. Trends are usually temporary. Good design will never go out of style. Design for the investment world should balance new capabilities and design rooted in fundamental best practices. Design experts, like the team here at Emerson Ward, can guide you through the options and opportunities to help you determine what’s best for your firm. Ready to start your 2025 off on a creative note? Let’s chat.Want to be notified when it’s available? Sign up below:NameFirmEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Share this Post< Back to All Blog PostsPrevious Blog Post >No previous postNext blog Post >No next post --- ### Page: https://www.em-ward.com/blog/advancing-our-web-accessibility-efforts Title: Advancing our Web Accessibility Efforts Meta Description: Ensuring that the web remains accessible to all is the responsibility of everyone who creates content – asset management firms included. With legislative changes, evolving best practices and technology advances, keeping up with accessibility can feel overwhelming, especially for firms that haven’t updated their website recently. Language: en Canonical URL: https://www.em-ward.com/blog/advancing-our-web-accessibility-efforts ## Headings Structure: H1: Advancing our Web Accessibility Efforts H1: Want to be notified when it’s available? Sign up below: H3: What we do H3: Our services H3: More ## Main Content: May 8, 2023Advancing our Web Accessibility EffortsEnsuring that the web remains accessible to all is the responsibility of everyone who creates content – asset management firms included. With legislative changes, evolving best practices and technology advances, keeping up with accessibility can feel overwhelming, especially for firms that haven’t updated their website recently.As part of our commitment to help firms address website accessibility as an integral part of the design process, we’ve partnered with accessiBe, the industry’s leading web accessibility compliance solution. accessiBe provides an AI-powered widget for your website. It is small and unobtrusive, but delivers powerful capabilities for visitors to your site and ensures your website is compliant with current regulatory requirements.The widget lets people customize the look and performance of your site to meet their accessibility needs. There are a variety of options to select such as the ADHD profile which minimizes distractions to help users focus on your content. The widget also has 16 different operating languages making it a great choice for firms with an international presence.We are big fans of how accessiBe makes the web a more accessible and inclusive place for all. It is easy for people to use, and from a technology perspective is straight forward to set up. In fact, you can see it in action on our website right now. accessiBe is a powerful choice for firms of all sizes regardless of the date of your last website update and we are excited to be able to offer it to new and existing clients.We’ve been talking a lot about website accessibility recently. You can read our perspective on the business benefits of accessibility along with a few tips to help you assess your firm’s website. We are thrilled to welcome accessiBe to our growing community of partners and look forward to helping our clients make their part of the web more inclusive and accessible to all. If you have questions about your website’s accessibility compliance reach let us know.Want to be notified when it’s available? Sign up below:NameFirmEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Share this Post< Back to All Blog PostsPrevious Blog Post >No previous postNext blog Post >No next post --- ### Page: https://www.em-ward.com/blog/assessing-website-accessibility Title: Assessing Website Accessibility Meta Description: Accessibility standards improve websites for everyone while delivering significant business benefits. We recently shared our perspective on the importance of these standards for hedge funds and other asset management firms. Language: en Canonical URL: https://www.em-ward.com/blog/assessing-website-accessibility ## Headings Structure: H1: Assessing Website Accessibility H1: Want to be notified when it’s available? Sign up below: H3: What we do H3: Our services H3: More ## Main Content: January 24, 2023Assessing Website AccessibilityAccessibility standards improve websites for everyone while delivering significant business benefits. We recently shared our perspective on the importance of these standards for hedge funds and other asset management firms. Being inclusive in website design choices is critical for firms of all shapes and sizes. While it is easier to do while building a new site, it is also something you can accomplish over time as you update existing content. Here are some of the elements we think about when designing a site using an “accessibility-first” approach. These are great places to start when thinking about your website design plan or to help you shape your next content update. Images: Alt tags: Adding alt tags to images and illustrations help people using screen readers or braille output devices. Alt tags should be used for all key images (i.e. not background textures) and be descriptive yet simple. Examples: “Diagram illustrating the 7 steps of our due diligence process” or “Woman presenting to people around a table.”Links: Link text should describe where the link is linking to. For example: “Download the PDF” is better than “click here.”Fonts: Font size and type is critical to accessibility. Make sure your site doesn’t use fonts that are too small and avoid using scripts or detailed fonts that are difficult to read.‍Headings: Use headings (H1-H6) to create an outline of the page. They help non-visual users understand how the page is organized (main topics vs, sub-topics) and make it easy for screen reader users to navigate. Videos: It’s considered best practice to include closed captioning on all videos and to make sure users can pause them if needed. The pause function is also important for animations. Providing video transcripts is also a great way to reach the broadest possible audience with your videos.Color: Foreground and background colors need adequate contrast/saturation to be legible. This is important with text color, particularly if it is going across an image. Forms: Use the HTML label element so screen reader users will know which labels or prompts are associated with which form fields.Icons & buttons: Icons with or without borders must be legible and have contrast. People can’t click a button they can’t see.Website accessibility isn’t something that you set and forget about. There is always room for improvement and new technologies that can help. For example, there are widgets you can install on your website that can automate the accessibility for visitors (our favorite is accessiBe), giving you time to improve the code and functionality of your site. If you are still unsure of where to start, run a free assessment tool on your current site. Then, put a plan in place to improve your score. Your creative services team or agency can help with the plan and implementation. Want to be notified when it’s available? Sign up below:NameFirmEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Share this Post< Back to All Blog PostsPrevious Blog Post >No previous postNext blog Post >No next post --- ### Page: https://www.em-ward.com/blog/color-asset-management-marketing-materials Title: Color & Asset Management Marketing Materials Meta Description: Colors evoke different meanings, connotations, and emotional reactions in people. While these reactions and meanings vary across cultures, one thing never varies — color is powerful. And your firm’s marketing materials are not immune. Selecting the right color palette is essential for expressing your firm’s perspective.‍ Language: en Canonical URL: https://www.em-ward.com/blog/color-asset-management-marketing-materials ## Headings Structure: H1: Color & Asset Management Marketing Materials H1: Want to be notified when it’s available? Sign up below: H3: What we do H3: Our services H3: More ## Main Content: February 10, 2023Color & Asset Management Marketing MaterialsColors evoke different meanings, connotations, and emotional reactions in people. While these reactions and meanings vary across cultures, one thing never varies — color is powerful. And your firm’s marketing materials are not immune. Selecting the right color palette is essential for expressing your firm’s perspective.‍Research shows that people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone.*With so much influence at stake and complexity (brand color palettes should have 10 colors), consulting a design agency or professional to set or change a brand’s color palette is essential. But that doesn’t mean you don’t need a basic understand of the impact and importance of color.We caught up with two of our senior design experts to chat about the importance of color in hedge fund materials, some popular misconceptions and current trends. Q. There’s a common belief that red should be avoided at all costs in designs for anyone in finance. Is that true?A. In finance, there’s a widespread perception that reds symbolize loss and should be avoided. That said, many successful financial firms like UBS and HSBC effectively use red in their branding. In general, red attracts the most attention and signifies power, strength, passion, and energy so it should not be overlooked. Q. Are there any color considerations that financial services firms need to take into account more than other industries?A. Yes – contrast. Given the high number of graphs and charts used in hedge fund or asset management communications, ensuring your color palette has enough contrast between colors is key. You don’t want a pie chart with 8 sectors all in subtle shades of grey, making it impossible to see where one ends and the other begins. Contrast also helps readers who are colorblind navigate materials.Q. You mentioned colorblindness, is that something firms should take into consideration when creating marketing materials?A. Yes! You can help readers who are colorblind navigate your materials by ensuring proper color contrast. There are plenty of free tools that can check contrast for you. Q. What’s the most popular color trend you are seeing right now? A. With the importance of ESG in the asset management we are seeing firms staring to use green as one of their primary colors a lot more than even just two years ago. Given how connected green is to money and nature in color psychology this isn’t surprising.Q. What color do you wish firms would use more often?A. Purple and yellow — but not together! Purple is very versatile and works well with many secondary colors. Yellow is also a great accent color. It is “safer” than orange and works well with dark backgrounds.Q. What colors are popular right now?A. Orange is becoming very popular now, especially as a secondary color. From a psychology perspective it combines the energy of red with the happiness of yellow. It is great at grabbing attention making it ideal for call-to-action activities in marketing. Q. Is grey overused?A. Not as a supporting/secondary color! Grey is very versatile and can be very useful to help your main brand colors stand out. From a color psychology perspective is connotates balance and neutrality, which for a hedge fund is a powerful message to convey.Q. What’s the most common mistake you see firms make with color?A. Too many colors in one place all competing for attention. While every good color palette should have multiple colors (typically 2-3 primary colors and the rest secondary), that doesn’t mean you should use them all at the same time in the same place. Rarer, but just as bad in our opinion is not enough color being used. In the end, its best to follow the color hierarchy your design team set up for your brand.Q. What color advice would you give for a firm looking to stand out from the crowd but nervous about being too bold?A. There’s nothing wrong with sticking to the more traditional blues and green that are common in our industry (blue is the top color choice in the US at 35%, green comes in second at 16%)**.If you want to include something unexpected or more attention grabbing, go for a complimentary color to accent it. Bold complimentary color choices can change the tone of a design and help you stand out. Q. For firms that are printing materials to send out to clients, are there any special considerations when it comes to color?A. Yes, some colors such as neon shades or very bright saturated shades require high quality printing to translate properly to paper. *https://www.colorcom.com/research/why-color-matters** https://en.wikipedia.org/wiki/Color_psychologyWant to be notified when it’s available? Sign up below:NameFirmEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Share this Post< Back to All Blog PostsPrevio --- ### Page: https://www.em-ward.com/blog/color-blindness-and-designing-asset-management-content Title: Color Blindness and Designing Asset Management Content Meta Description: There are 300 million color blind people globally. It is estimated that 1 in 12 men and 1 in 200 women have the condition. That might seem like a small group of people to consider when designing your asset management content. But it’s not. Language: en Canonical URL: https://www.em-ward.com/blog/color-blindness-and-designing-asset-management-content ## Headings Structure: H1: Color Blindness and Designing Asset Management Content H1: Want to be notified when it’s available? Sign up below: H3: What we do H3: Our services H3: More ## Main Content: August 24, 2023Color Blindness and Designing Asset Management Content There are 300 million color blind people globally. It is estimated that 1 in 12 men and 1 in 200 women have the condition. That might seem like a small group of people to consider when designing your asset management content. But it’s not.For every 100 people that view your website, read a quarterly report, or review your pitch deck, 8 or more may be experiencing the content differently than you’ve anticipated. If your results and messages aren’t being communicated in a way that everyone can understand and absorb, that could have negative consequences for your firm.What Is Color blindness?Color blindness or color vision deficiency is the inability to distinguish certain shades of color. The most common type of color blindness is red-green, where people mix up all colors that have red or green as part of the whole color. People with this type of color vision deficiency are often surprised to learn that peanut butter is not green.Blue-yellow color vision deficiency makes it hard to tell the difference between multiple colors including shades of yellow and blue. Both red-green and blue-yellow deficiencies have multiple sub-types. Finally, there is complete color blindness which is very rare. People with this condition typically see things in black and white or shades of grey only.The image on the left are the colors a person with normal vision may see when looking at a rainbow. The block on the right is how the same colors are perceived by someone with red-green color deficiency. ‍Designing TipsWhile it may seem daunting to select a brand palette with such a broad spectrum of color blindness in mind, good design choices are the place to start. Designing for accessibility doesn’t sacrifice aesthetic integrity of your design. In fact, the design practices that support colorblind users also happen to be good general design practices. It is best to consult a professional when making major color and design decisions. For everyday use, here are a few simple tips to ensure your content appears as intended for all users:‍Texture: Use texture, as opposed to multiple colors for elements that require emphasis. This is particularly useful for charts and graphs. A contrasting pattern in a bar chart will be easier to perceive than different shades of green. For graphs, consider using a mix of dashed lines and lines with various stroke thicknesses.‍Outlines and Labels: When working with charts and graphs add an outline or spacings around chart elements to distinguish one element from the other. Direct labels in graphs and charts as opposed to legends that rely on color are also helpful.‍Symbols: Avoid using color alone to convey a message. Symbols or other visual cues are also important. For example, an online form that changes text color to red when information is not entered correctly will not be distinguishable for a colorblind user. Instead make sure a symbol such as an “!” is included. ‍Color Palette: Selecting an appropriate color palette for your brand is the best way to help people with color vision deficiency navigate your content. Because color blindness affects people in different ways, it is hard to simply identify a list of “safe” colors to use. There are however a few color combinations that can make things more difficult for people with color blindness including: green and red, green and brown, blue and purple and light green and yellow. If your brand palette includes a combination of these colors, ensure that the contrast used in your content is appropriate.Here is an example of how a brand color palette looks to people with various forms of color blindness. Notice how it works for most types of color blindness but appears significantly different.‍Normal VisionTritanomalyProtanomalyDeuteranomalyMonochromacyResourcesFor significant color decisions or high-traffic collateral, it is always best to consult your design team for recommendations. Color blindness is one of the many considerations your creative services partners will keep in mind when recommending a brand palette or design choices for brand materials. To check out the performance ofyour existing images and content or simply learn more, here are tools that canhelp:ColorBlind Simulator ( from the Colorblindor website). IshiharaColor Blindness Test: One of the two recognized tests for color blindnessMobileApps: here’s 3 Android and iOS apps specifically developed to help colorblind users.Adobe Illustrator tools: Access it under View > Proof Setup >Color-Blindness - Protanopia-type or Deuteranopia-type.Want to be notified when it’s available? Sign up below:NameFirmEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Share this Post< Back to All Blog PostsPrevious Blog Post >No previous postNext blog Post >No next post --- ### Page: https://www.em-ward.com/blog/design-tips-for-content-heavy-slides Title: Design Tips for Content-Heavy Slides Language: en Canonical URL: https://www.em-ward.com/blog/design-tips-for-content-heavy-slides ## Headings Structure: H1: Design Tips for Content-Heavy Slides H1: Want to be notified when it’s available? Sign up below: H3: What we do H3: Our services H3: More ## Main Content: June 2, 2023Design Tips for Content-Heavy SlidesThe first rule of designing content-heavy slides is to do whatever possible to avoid them. Be ruthless with the volume of information in the presentation—if it’s not necessary, delete it.The first rule of designing content-heavy slides is to do whatever possible to avoid them. Be ruthless with the volume of information in the presentation—if it’s not necessary, delete it. Spread data/content across multiple slides to make it easier to understand—rarely will one additional slide ruin a presentation. Remember you can deliver messages/ideas in words, numbers, AND design elements, use both to your advantage. If these editing efforts aren’t enough, you may have to include a complex slide (or two). Then the second rule for designing data-heavy slides applies—keep it clean and simple. Here are a few tips to help:Use a Sans Serif font: Sans Serif fonts are easier to read even with very small sizes. Speaking of which, if you are sending a slide to a client try to avoid fonts smaller than 8-point type size (and only for non-essential information). That size is impossible to read for slides being presented but can still be legible on personal screens or printed.Limit colors: Less is more when it comes to colors and design. If you have multiple tables (or even just one long table), you don’t want anything that pulls the eye away from the data. Use 1-2 colors and if necessary, a shade of one of them. Keep your design choices simple so you don’t contribute to the chaos of a busy slide.Edit graph lines: Did you know that the default PowerPoint settings add lines, tick marks, and other unnecessary “chart junk” to graphs to aid with comprehension? For many graphs, these additions only complicate things. Try taking out Leader Lines, Grid Lines, and Minor Axis Lines. This should simplify your design and as a result, make it easier to understand.Be consistent: The only thing worse than one data-heavy slide is multiple data-heavy slides. If that’s the challenge you are dealing with, consistent design across all slides is key. Use the same placement and design treatment for the same types of information throughout the presentation. For example, if you have 5-year performance data for multiple funds on different slides, make sure it is in the same location and in the same color, font, and size. Remember, when in doubt spread your information across multiple slides to improve comprehension. If you are stuck, reach out to your creative partner for more ideas on how to ensure your messages don’t get lost in data-rich slides.‍‍Want to be notified when it’s available? Sign up below:NameFirmEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Share this Post< Back to All Blog PostsPrevious Blog Post >No previous postNext blog Post >No next post --- ### Page: https://www.em-ward.com/blog/designing-for-esg Title: Designing for ESG Meta Description: Determining the visual identity for your ESG strategy and progress takes careful planning and thought. It can’t be an afterthought, nor can it be a simple addition of more greens and blues in your color palette. Language: en Canonical URL: https://www.em-ward.com/blog/designing-for-esg ## Headings Structure: H1: Designing for ESG H1: Want to be notified when it’s available? Sign up below: H3: What we do H3: Our services H3: More ## Main Content: May 23, 2023Designing for ESGDetermining the visual identity for your ESG strategy and progress takes careful planning and thought. It can’t be an afterthought, nor can it be a simple addition of more greens and blues in your color palette.ESG is a broad category that can be brought to life in many ways – through a firm’s investment strategy and portfolio, their work in the community, public advocacy, or even internal policies. Deciding how best to share that is a careful process that starts with what your firm believes, how that manifests in your actions and then determining what parts of that strategy you want to demonstrate to clients and prospects. One of our favorite design challenges is helping a company visualize their ESG strategy. From annual ESG reports to websites we’ve helped countless firms tell their ESG story. Here are a few trends we are seeing in ESG design and how you could adapt them for your firm.People at the Forefront. Toss those data-heavy slides away, effective ESG designs have a friendlier look than traditional corporate topics. A simple way to achieve this look is by using imagery that includes people. Including pictures of people engaged in ESG activities (beach clean-up, community service work etc…) is popular right now. If you prefer not to showcase your team or specific people, use imagery that denotes a person’s involvement.‍Focus on Nature. For imagery, it’s hard to go wrong with the natural beauty of our planet. While we are seeing a lot of forest, tree, mountain, and water imagery, that may not be right for your firm’s brand identity. Be creative, adapt imagery to reflect your brand’s perspective. Filters over images and different angles, or perspectives (we love a good close-up shot) are great places to start. Any Color Goes. While the environment is just one component of an ESG story, it is a great place to start in terms of color palettes. Fresh, natural colors like green and blues are popular, but not the only options. We are starting to see more creativity when it comes to shades of white, taupe, and yellow.But that is just part of the ESG color story. For firms who’s ESG strategy focuses more on people, social programs and community service, a more vibrant color palette can work well. It is exciting to see firms moving towards colors that capture the vibrancy and energy of their ESG efforts. Not only is it appropriate for the subject, but it can also help your firm’s content stand out from competitors.Demonstrate Your Progress. Integrity and transparency are essential when reporting your ESG efforts. Including images of current certifications, logos of organizations you are working with, pictures of your activities or awards you’ve won demonstrates your commitment to ESG. We’re starting to see firms do this more often and it’s making a positive impact. Regardless of how you are communicating, ensure that these images are updated appropriately to reflect your ongoing efforts.Keep it Simple. Regardless of the type of ESG story your firm is telling, an important and popular design choice is keeping things simple. Clean, uncluttered design with lots of white space so your content can breathe is proving very effective in designing around ESG topics. Icons and other simple visuals are popular provided they do not detract from the main message or concept a firm is trying to communicate. Likewise, infographics or simple interactivity for digital content, makes your message easier to understand and more approachable. For an industry that thrives on tables of numbers, ESG is a great opportunity to simplify design and the volume of content being presented.Want to be notified when it’s available? Sign up below:NameFirmEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Share this Post< Back to All Blog PostsPrevious Blog Post >No previous postNext blog Post >No next post --- ### Page: https://www.em-ward.com/blog/emerson-ward-named-webflow-expert-and-enterprise-partner Title: Emerson Ward Named Webflow Expert and Enterprise Partner Meta Description: We are proud to announce that Emerson Ward has been named a Webflow Expert and official Enterprise Partner. Language: en Canonical URL: https://www.em-ward.com/blog/emerson-ward-named-webflow-expert-and-enterprise-partner ## Headings Structure: H1: Emerson Ward Named Webflow Expert and Enterprise Partner H1: Want to be notified when it’s available? Sign up below: H3: What we do H3: Our services H3: More ## Main Content: March 4, 2024Emerson Ward Named Webflow Expert and Enterprise PartnerWe are proud to announce that Emerson Ward has been named a Webflow Expert and official Enterprise Partner.‍The Webflow Expert designation is awarded to organizations who demonstrate proven skill with Webflow and have a successful history of building sites for clients on the platform. Webflow is the platform of choice for Emerson Ward website development and management projects. Since 2016, the team has built over 100 websites and thousands of pages on the platform.“Webflow enables our team to tap into their visual design expertise to create engaging and eye-catching websites without spending hours coding. It’s an essential tool that helps our growing agency bring creative ideas to life on the web,” said Brian Ward, Founder and Creative Director of Emerson Ward.Webflow is a powerful web development platform that enables people to develop using visual tools. It has user base of more than 3.5 million people and more than. 100,000 clients in 190 countries use Webflow to create websites. There are nearly 500,000 websites currently live built on Webflow.As part of these designations, Emerson Ward is now listed in the Webflow Marketplace. You can view our page here.To learn more about website design services from Emerson Ward, contact us or visit: https://www.em-ward.com/websitesWant to be notified when it’s available? Sign up below:NameFirmEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Share this Post< Back to All Blog PostsPrevious Blog Post >No previous postNext blog Post >No next post --- ### Page: https://www.em-ward.com/blog/five-design-questions-to-ask-for-the-new-year Title: Five Design Questions to Ask for the New Year Meta Description: The start of a new year is a great time to do a quick check up on your firm’s visual and digital identity. Here are five questions we recommend asking at least once a year. Language: en Canonical URL: https://www.em-ward.com/blog/five-design-questions-to-ask-for-the-new-year ## Headings Structure: H1: Five Design Questions to Ask for the New Year H1: Want to be notified when it’s available? Sign up below: H3: What we do H3: Our services H3: More ## Main Content: January 30, 2024Five Design Questions to Ask for the New YearThe start of a new year is a great time to do a quick check up on your firm’s visual and digital identity. Here are five questions we recommend asking at least once a year.Refresh: When was the last time you reviewed/refreshed your firm’s brand identity? If the answer is any longer than 5 years ago, or you’ve had a significant change in business strategy, leadership, or growth, then it’s time to add that to the 2024 to do list. More on brand refreshes.Take Stock: Has it been more than a year since you updated the stock imagery your firm uses? If the answer is yes, it’s time for an update. You may not need a complete overhaul but getting a few new images (and retiring some over-used ones) will help keep your audience engaged. Here are our tips for how to select engaging stock images.Accessibility: How accessible is your website? What about your PDFs? Accessibility standards and the technologies available to help ensure compliance are evolving. Staying up to date across digital assets and properties is a must for any business, including asset management firms. Besides, ensuring everyone can access the information about and from your firm is good business sense. We shared our advice on getting started with accessibility.Strategic SEO: Does your firm have an SEO strategy in place and when was the last time you it was reviewed? With last year’s big update from Google (Read More Here) it is more important than ever to ensure your website is set up for results. Regularly reviewing your keywords and supporting content strategy is essential in reaching prospective clients.Slide Success: When was the last time you reviewed your pitch deck or factsheet template? Are you sure your perspective and what makes you different stands out for clients and prospects amid all that data? Slides have a funny way of straying from the original template or design, typically to include more content. The beginning of the year is a great time to review how your slides look “in real-life” and make any adjustments to ensure they still reflect your brand and visual identity. Read more.If you need help making sure your brand is ready for a successful 2024 reach out to your creative services agency or team. We are here to help move beyond these questions and help your firm stand out from a crowd with compelling branding and identity.Want to be notified when it’s available? Sign up below:NameFirmEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Share this Post< Back to All Blog PostsPrevious Blog Post >No previous postNext blog Post >No next post --- ### Page: https://www.em-ward.com/blog/good-design-gone-bad Title: Good Design Gone Bad Meta Description: Have you ever seen a print advertisement or sign and wondered what were they thinking? As design experts, this happens to us almost every day. While we also see plenty of beautiful design work, we’ve found that behind many bad designs is a good idea that failed in the execution phase. Language: en Canonical URL: https://www.em-ward.com/blog/good-design-gone-bad ## Headings Structure: H1: Good Design Gone Bad H1: Want to be notified when it’s available? Sign up below: H3: What we do H3: Our services H3: More ## Main Content: November 30, 2022Good Design Gone BadHave you ever seen a print advertisement or sign and wondered what were they thinking? As design experts, this happens to us almost every day. While we also see plenty of beautiful design work, we’ve found that behind many bad designs is a good idea that failed in the execution phase.‍The culprit is usually a lack of restraint. Just like putting on too many accessories can overwhelm a great suit, too many edits and design features can ruin compelling content. Since asset management firms are often communicating complex ideas and numbers, it’s important that the design doesn’t make the information hard to process. Restraint in document design and creation can be incredibly difficult. To help, we’ve outlined three common misconceptions and how to keep a good design from going bad.Misconception: The idea that the more you highlight something the more it will stand out.When it comes to designs that help readers understand information while reinforcing the main messages you want to communicate there are two important rules to remember. Less is more and consistency is critical.How good design can go bad:Multiple graphic styles in one piece of content: Keep it consistent, do not mix styles such as illustrations and photography in the same piece of content.Multiple effects on a slide: Just because you can add an effect doesn’t mean you should. Too many effects make it harder for people to process the information. There’s no need to use drop shadow, border, and beveling on one text box on a slide. Pick one or two across the entire presentation. Use them consistently based on the type of information you are sharing.Overdone images: Too much of anything isn’t good and images are no exception. Overly designed graphics can become tacky quickly. Keep it simple and timeless, avoid anything artsy. Not sure if your image is overdone? Usually, if you have to ask there’s likely a problem. But if you aren’t sure try taking one or two elements away and seeing if it still communicates your message.Misconception: Getting as much information as possible on a page/slide is essential.Effectively communicating an idea or set of messages requires two things -- clarity of content/idea and repetition. Packing slides or documents with details and explanations make it challenging for readers to understand what’s important and process it. How good design can go bad:Too big and too small: Images or words that are too big are a distraction and too small are ignored. Your logo doesn’t need to be the focal point on every slide or page. It should be there to quietly reinforce your brand, not dominate what people remember when they think about your content. Likewise, anything smaller than 10 point font won’t be legible on a slide or 8 point in a document.Lack of white space: Negative space or white space on a slide or document is essential in helping readers process the information. Don’t cram another text box on a slide, simply because you can squeeze it in. Adding another slide or page will be more effective for your audience and ensure a cleaner design.Too much text: When you aren’t there to present or review a document with a client it can be easy to want to add everything possible to a document. Unfortunately, the more you add the more difficult it is to make an impact. Instead, focus on 3-5 key messages. Ensure they are communicated clearly and repeated across the document in text and through design. Delete everything else. It’s better to get a follow-up question than to not communicate what makes your firm unique.Misconception: Good design is easy to do.Effective and beautiful design is hard. It takes expertise, a creative eye, and careful thought. While understanding the basic principles of design can help ensure that you don’t take a design from good to bad by editing, it doesn’t mean you can develop one without assistance. That’s why we always recommend having a designer on the team. Whether it’s a full-time team or a creative services agency you engage on a project basis, having that expertise will help ensure your collateral is compelling, effective, and visually stunning.Want to be notified when it’s available? Sign up below:NameFirmEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Share this Post< Back to All Blog PostsPrevious Blog Post >No previous postNext blog Post >No next post --- ### Page: https://www.em-ward.com/blog/googles-helpful-content-update-and-your-firms-website Title: Google’s Helpful Content Update and Your Firm’s Website Meta Description: Google recently introduced an update called "Helpful Content". It is designed to prioritize content that helps the reader achieve a specific goal. Regardless of the size of your firm if you have a website, you need to pay attention to this update and any changes it may have on your search ranking. Language: en Canonical URL: https://www.em-ward.com/blog/googles-helpful-content-update-and-your-firms-website ## Headings Structure: H1: Google’s Helpful Content Update and Your Firm’s Website H1: Want to be notified when it’s available? Sign up below: H3: What we do H3: Our services H3: More ## Main Content: November 10, 2022Google’s Helpful Content Update and Your Firm’s Website Google recently introduced an update called "Helpful Content". It is designed to prioritize content that helps the reader achieve a specific goal. Regardless of the size of your firm if you have a website, you need to pay attention to this update and any changes it may have on your search ranking.What Changed?The helpful content update is a broad algorithm update that impacts Google’s search indexing. It is designed to promote content that is helpful and informative while demoting content that is inaccurate or unhelpful. How Does It Work? The update considers factors such as whether users click through to your website after seeing your result on the search results page, and how long they stay on your website once they arrive. Tips for Making Your Content More Helpful In general, website content that has been written for people instead of search algorithms or SEO rules shouldn’t be impacted by this new update. However, any time there is a major change in how search algorithms work, it’s a good idea to review your content. Here are a few tips to assess your content’s helpfulness:Make sure your content is well-researched accurate and up-to-date. Spelling mistakes and incorrect or outdated information will have a negative impact.Stay focused on your expertise. Make sure your content is focused on your firm, services, and people. This counts for blogs as well. Google rewards content where visitors feel they’ve found what they are looking for. If you have any forms or actions visitors need to take on your site, make sure you include clear step-by-step instructions. Lists and bullet points are great for this. Include images and videos to help illustrate your key points. People are more likely to engage with content that is visual as well as text-based. The more people engage with your content, the more Google will consider it helpful.Use keyword research to find out what people are searching for when they need your services. This will help you create content that is more likely to be clicked on in research results.Since this update was just rolled out, the effects are still being studied and analyzed. However, it will have a major impact on search results going forward. After all, people can’t find your firm’s website if you don’t show up in the search results or if you show up on page 20 instead of page 2. Our advice? Take the time now to make sure your content is as helpful as possible and avoid any drop in traffic or search results rankings. Additional information:https://developers.google.com/search/blog/2022/08/helpful-content-updatehttps://blog.google/products/search/more-content-by-people-for-people-in-search/‍Want to be notified when it’s available? Sign up below:NameFirmEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Share this Post< Back to All Blog PostsPrevious Blog Post >No previous postNext blog Post >No next post --- ### Page: https://www.em-ward.com/blog/how-brand-differentiation-can-attract-new-clients Title: How Brand Differentiation Can Attract New Clients Meta Description: There are a lot of firms and consultants vying for attention today. Attracting new clients in this crowded field involves two broad steps – getting noticed and telling your unique story. While both steps are essential, they are also intertwined. The better you differentiate your story, the easier it is to get noticed. Language: en Canonical URL: https://www.em-ward.com/blog/how-brand-differentiation-can-attract-new-clients ## Headings Structure: H1: How Brand Differentiation Can Attract New Clients H1: Want to be notified when it’s available? Sign up below: H3: What we do H3: Our services H3: More ## Main Content: November 3, 2022How Brand Differentiation Can Attract New ClientsWhen it comes to attracting new clients, numbers play a small part in the big picture. While that may sound counterintuitive, consider that everyone in this industry can put up numbers. They are in many ways the bare minimum needed to be a viable option. We believe the key to attracting new prospects and clients lies in your ability to differentiate your brand.There are a lot of firms and consultants vying for attention today. Attracting new clients in this crowded field involves two broad steps – getting noticed and telling your unique story. While both steps are essential, they are also intertwined. The better you differentiate your story, the easier it is to get noticed.The key to differentiating your brand lies in a simple question – what makes your firm unique? Answering this question clearly and completely and carrying those ideas through everything you do is how you build a differentiated brand. For example, if ESG is core to your strategy, make sure you talk about why it matters to the firm, how that reinforces your mission/vision and what it means for the future of your firm. Unsure of the answer? That’s okay, telling your firm’s story is tough to do right. Here are a few additional questions to get you thinking:How is your approach unique? What gives you unique insights into your strategy? How has your experience shaped how you look at the companies you invest in?What’s the human element of your strategy?Now that you can articulate what makes your firm unique, it is time to get noticed. This is where your visual brand strategy comes into play. How do you reflect the answer to that question into your brand’s look and feel? Are the same shades of blue and grey coupled with images of cityscapes and bridges that are so common in our industry a true reflection of your message? Chances are the answer is no – and that’s a good thing!One of the biggest mistakes we see in the industry is everyone trying to fit into the expected mold. You could have a truly differentiated story, but if your imagery, colors, and fonts blend in with the crowd, your message may not cut through the noise. Don’t be afraid of color. Be bold. Keep it professional, easy to consume, and avoid the expected. The best advice we can give is to create a brand for your firm that reflects your strategy and story, not what everyone else is doing.Want to be notified when it’s available? Sign up below:NameFirmEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Share this Post< Back to All Blog PostsPrevious Blog Post >No previous postNext blog Post >No next post --- ### Page: https://www.em-ward.com/blog/how-to-know-its-time-for-a-brand-re-design-for-hedge-funds-and-other-asset-management-firms Title: How to know it’s time for a brand re-design for hedge funds and other asset management firms Meta Description: When should an asset management firm’s website design, logo or overall brand identity be updated? Is there a standard time to update the look of your hedge fund’s pitch book? What trends are you seeing out there? Language: en Canonical URL: https://www.em-ward.com/blog/how-to-know-its-time-for-a-brand-re-design-for-hedge-funds-and-other-asset-management-firms ## Headings Structure: H1: How to know it’s time for a brand re-design for hedge funds and other asset management firms H1: Want to be notified when it’s available? Sign up below: H3: What we do H3: Our services H3: More ## Main Content: August 15, 2022How to know it’s time for a brand re-design for hedge funds and other asset management firmsWhen should an asset management firm’s website design, logo or overall brand identity be updated? Is there a standard time to update the look of your hedge fund’s pitch book? What trends are you seeing out there?We get asked these questions all the time. The truth is, everyone struggles with them, and for good reason. Your brand identity is tied closely to business growth and success. But too much change can cause confusion and not enough attention can give your competitors a leg up. The answers are unique to each firm and require careful thought. Like most things in marketing and branding, the decision to do an update/refresh is part science and part art. To help you figure out the right answer for your firm, here are a few of the triggers that launched redesign efforts for our clients.Newness: If you are launching a new fund or strategy or gearing up for fundraising efforts, it’s the perfect time to refresh or update your brand identity. Your visual presence speaks volumes about your organization. Launching something new is the perfect opportunity to re-introduce yourself with an updated look. Significant Changes: Management and ownership changes are another great time to stop and think about how you are portraying your firm or fund. If what you are doing or how you are doing it changes significantly, your visual identity should as well. Change gives you the opportunity to build on your past with a fresh, purposeful, and future focused brand identity. Milestone Growth: Often, the natural growth of your business can trigger an update. When a fund is starting out, there is less expectation that you’ll have a flashy, fully built-out website. Generally, when you hit an AUM of $500 million to $1 billion (or more) it’s time to get your marketing and digital identity in order.Time: You probably wouldn’t wear a 20-year-old suit to an in-person meeting. Make sure you aren’t relying on an outdated look for your brand either. If none of the above triggers apply to your firm, make sure you aren’t letting your identity grow stale, expected or boring. Every 5-6 years, it’s worth evaluating your visual identity including logo, website design, presentation templates and other marketing materials to ensure they are still fresh and captivating for today’s audiences. Technical Advances: This is closely aligned to time, because let’s face it, technology changes faster than most firms can keep up with. Unless you launched your website last week, chances are there’s new technology or practices that could significantly improve your site. The industry standard is analyzing your website content and performance every five years. And don’t forget to ensure you are doing regular yearly maintenance (minor technical updates, simple content changes) in between those major updates. If you are still struggling with knowing whether it’s time for a refresh, trust your gut. If you think something isn’t working well or doesn’t look quite right, it may be time to talk with a creative services agency.Want to be notified when it’s available? Sign up below:NameFirmEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Share this Post< Back to All Blog PostsPrevious Blog Post >No previous postNext blog Post >No next post --- ### Page: https://www.em-ward.com/blog/how-to-select-engaging-stock-images Title: How to Select Engaging Stock Images Meta Description: Imagery plays a major role in setting the tone for your brand and collateral. It can be calming, lend credibility, inspire confidence, and help your firm stand out. Or it can do the exact opposite. Language: en Canonical URL: https://www.em-ward.com/blog/how-to-select-engaging-stock-images ## Headings Structure: H1: How to Select Engaging Stock Images H1: Want to be notified when it’s available? Sign up below: H3: What we do H3: Our services H3: More ## Main Content: April 12, 2023How to Select Engaging Stock ImagesImagery plays a major role in setting the tone for your brand and collateral. It can be calming, lend credibility, inspire confidence, and help your firm stand out. Or it can do the exact opposite.When selected correctly, stock images can reinforce your main messages and indirectly convey a feeling or theme about your firm. Bad imagery selection betrays a lack of original thinking and creativity. This can make it harder to build trust and create a positive brand impression and identity.For asset management firms, subtle differences in imagery can have big consequences. Selecting stock imagery for a presentation, website, or other collateral should be done with careful thought. It takes time and sometimes several variations to select the best imagery for your brand. Here are a few tips to consider:Avoid clichés: Visual cliches (the handshake, the bridge, the globe) exist. And just like written or spoken cliches, they portray a lack of original thought and can be misunderstood. Does the handshake signify partnership, new business, an introduction, a goodbye, or congratulations? Instead, select an image that evokes the specific feeling or idea you are trying to convey. For example, if you want to showcase team collaboration, try images that highlight people working together in a business setting from a unique angle or vantage point.‍‍Be unique: City skylines, bridges, and mountains are examples of imagery that is overused in asset management. If you can’t avoid picking one of these images, make sure you find a way to have it stand out. Instead, of the traditional mountain top image, try one at dawn or a non-traditional shot or something that is more abstract.‍‍Avoid the “grip and grin”: Select stock photos that don’t look like stock photos. When using images of people, avoid the ones of people standing and smiling directly into the camera. Instead use an image that shows activity, conveys a story or idea, and is less staged.‍‍Use professional images: Make sure the image you are using is of the appropriate resolution and has been cropped correctly. Something as simple as the quality of an image can speak volumes about your firm, and standards. Don’t forget to have the appropriate permissions to use and edit the image.‍‍Avoid Ambiguity: Make sure the image is easy to understand and evokes a clear feeling, emotion, and idea. What is the image on the left? Dead grass, a poorly maintained golf course? It doesn’t evoke any clear feelings (other than confusion). In contrast, the image on the right immediately conveys a sense of calm, memories of the smell of the ocean or the feeling of the breeze likely come to mind.‍‍Use color carefully: Select images that have colors that compliment your brand palette. You also want to use them consistently across collateral types. If your dominant colors are blue and green, selecting images that are black and white with create a feeling of disconnection and unease. The images below aren’t necessarily bad options if they fit in with your brand color palette. Bonus tip: It is important to also use tone consistently and in harmony with your message. The tones in these images convey very different feelings. The one on the left evokes a moody, mysterious tone. The other is upward facing and bright.Want to be notified when it’s available? Sign up below:NameFirmEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Share this Post< Back to All Blog PostsPrevious Blog Post >No previous postNext blog Post >No next post --- ### Page: https://www.em-ward.com/blog/its-time-to-talk-about-templates Title: It’s Time to Talk About Templates Meta Description: Let’s talk about templates. Design templates to be specific. Language: en Canonical URL: https://www.em-ward.com/blog/its-time-to-talk-about-templates ## Headings Structure: H1: It’s Time to Talk About Templates H1: Want to be notified when it’s available? Sign up below: H3: What we do H3: Our services H3: More ## Main Content: May 21, 2024It’s Time to Talk About TemplatesLet’s talk about templates. Design templates to be specific.In today’s digital era, there is a proliferation of sites that help you create everything from slides to brochures, logos, and documents all with the click (or two) of a button. These mass market sites hold the promise of efficiency and professional aesthetics at a fraction of the cost of professional design.What could possibly be wrong with saving time and money for a quick design project?As it turns out, plenty. From damage to your firm reputation and creating confusion around your brand identity to sacrificing originality or failing to stand out in a crowded market, there are many pitfalls to design by template.The pre-designed layouts offered by these tools are typically developed by professional graphic artists. They are eye-catching on screen and seem like the perfect shortcut and budget saver for a quick project. And many of them are good, if you don’t change anything. Simple changes such as a headline with fewer characters, swapping out a color, adding more text or a photo with a different orientation mean that your document has lost its finely tuned professional look. Can your firm afford to have less than professional looking materials in front of clients? Well-designed communications keep clients and prospects focused on the content and message. Even minor design flaws distract and make the content harder to consume. Design templates can also result in cookie-cutter solutions that fail to capture the essence of your firm’s brand identity. While they offer a variety of colors, fonts and layouts, they are ultimately constrained by pre-defined parameters. The exact shade of green in your color palette or the unique font associated with your brand matter. Building brand awareness and creating a feeling of trust and dependability requires consistency in how your brand appears.If creativity or standing out in a crowd is your goal, then templates are enemy number one. The minimal customization and repetitive nature of templates (when the same idea is delivered in multiple iterations), lends itself to a feeling of sameness. It also increases the potential of duplication by competitors. How would you feel if your competitor used the same template for a pitchbook? Would your document land the same way with a client if their child’s school had recently used it?Our take is that mass market templates have no place in asset management collateral. Leave the templates to resumes and community bake sales. Instead, work with your creative team or agency to develop materials that are unique to your firm, designed appropriately for the content and reflect your unique brand and identity.Want to be notified when it’s available? Sign up below:NameFirmEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Share this Post< Back to All Blog PostsPrevious Blog Post >No previous postNext blog Post >No next post --- ### Page: https://www.em-ward.com/blog/lucky-number-7 Title: Celebrating 7 years of Emerson Ward Meta Description: On April 1st, Emerson Ward celebrated our 7th Anniversary! What started off as a simple idea to bring to high-quality, knowledgeable design to the asset management ecosystem has grown beyond our expectations. In many cultures, 7 is considered a lucky or important number. Language: en Canonical URL: https://www.em-ward.com/blog/lucky-number-7 ## Headings Structure: H1: Lucky Number 7 H1: Want to be notified when it’s available? Sign up below: H3: What we do H3: Our services H3: More ## Main Content: April 1, 2023Lucky Number 7On April 1st, Emerson Ward celebrated our 7th Anniversary! What started off as a simple idea to bring to high-quality, knowledgeable design to the asset management ecosystem has grown beyond our expectations. In many cultures, 7 is considered a lucky or important number. For us it’s both. ‍We feel lucky to have been able to meet, collaborate and support some of the best firms, thinkers, innovators, and creators in the industry.We have also been lucky to meet and work with people outside of our industry focus that have pushed us to work on exciting new topics. Seven is also an important number for us. Our seventh year is starting with our biggest team ever, a new office space, new services, and dreams for even bigger things to come.To kick off the celebration (there are rumors of cake at the office), we caught up with Founder and Creative Director Brian Ward to hear his thoughts on turning lucky number 7.Q. Copper and wool are the traditional seventh anniversary gifts. What is the most important gift (literal or figurative) Emerson Ward has received over the years? A. Good question – and an easy one. Without a doubt it’s the team here at Emerson Ward. We couldn’t do what we do without the incredible efforts of our amazing employees, who tackle everything we throw at them with grace and tenacity. They never shy away from a challenge, have helped build lasting relationships with our clients, and work hard every day to ensure we continue to deliver a high-level of service. Q. You’ve successfully navigated growth of a small business during some very uncertain times. What was the biggest factor in your success? A. It’s been challenging to say the least. Everyone has their COVID story - ours starts with the official opening of our first office on March 17th, 2020. Two days later, stay-at-home orders were issued by the state and like everyone else, we were sent home to figure how to manage kids, work, our growing client roster (all while our shiny new office sat empty), and the new reality that we’ve found ourselves in ever since. I think our success over that time really boils down to the fact that we truly understand the pain points our clients face every day – updating your pitch books is challenging, maintaining a slide library is challenging, managing a website, when managing a portfolio is your #1 priority, is very challenging. Hiring us or another agency to design your brand or build a website is one thing, but having a good, knowledgeable creative partner that doesn’t shy away from the small jobs (and in fact, embraces them) and can support you with your day-to-day needs, is incredibly important in this industry. We have an amazingly talented team of designers and developers here, but one of the biggest contributing factors to our success throughout the pandemic came down to the simple fact that we were able to make our clients’ lives easier during an incredibly stressful time. Q. How has the Emerson Ward team grown or changed over the past 7 years? A. We’ve certainly matured quite a bit.When I launched Emerson Ward, it was just me and the network of communications, PR, web, and consulting professionals I had built over my time working in-house at a few larger asset management firms. I was confident in my design abilities and understood the needs of our clients, but I had to learn how to sell and effectively deliver those services on the fly. As our client roster grew and the workload increased, I knew from experience that working with freelancers on one-off projects or farming out design or web development services to cheaper, overseas options just doesn’t work in our world. I needed good, full-time, in-person designers that were willing to learn and focus their skills on the unique needs of our clients. We hired our first full-time employee in early 2020 and have quickly grown to the eight-person team we are now, with a five-person design group, full-time web development support, and a dedicated client relationship manager. Q. What are your biggest hopes for the next 7 years? A. First and foremost, to continue to grow Emerson Ward into an exciting, challenging, welcoming workplace for our employees. They’ll always come first and I’m proud to say we’ve had zero turnover since we started hiring. I’d like to keep it that way. More broadly, I want to continue to build our skillset and service offerings (we’re already making good strides here with our new video service.) Making sure we’re viewed as the creative partner of choice for everyone operating in or around the asset management industry is an ongoing goal. I truly believe we have a better understanding of our clients’ day-to-day needs than anyone else operating in this space and have the creative talent and technical skills to execute on any project. Whether you’re just launching a new fund and need a website or logo, or managing marketing operations for a large asset manager and just need some extra design muscle at quarter-e --- ### Page: https://www.em-ward.com/blog/powerpoint-tips-for-hedge-funds Title: PowerPoint Tips for Hedge Funds Meta Description: There are 30 million PowerPoint presentations created around the world every day. As a creative services agency focused on the asset management industry, we’ve built and reviewed our fair share of that number. Language: en Canonical URL: https://www.em-ward.com/blog/powerpoint-tips-for-hedge-funds ## Headings Structure: H1: PowerPoint Tips for Hedge Funds H1: Want to be notified when it’s available? Sign up below: H3: What we do H3: Our services H3: More ## Main Content: September 23, 2022PowerPoint Tips for Hedge FundsThere are 30 million PowerPoint presentations created around the world every day. As a creative services agency focused on the asset management industry, we’ve built and reviewed our fair share of that number. While building and updating pitchbooks and client presentations can feel like a never-ending task for hedge fund marketing managers, there are a few things you can do to simplify the process and ensure a professional-looking presentation. Integrate your data sources: Hedge fund presentations are data rich. Using the data integration tools in PowerPoint will help you seamlessly integrate data from Excel and other sources and reduce the likelihood of reporting errors. Pro Tip: Integration can be tricky, when in doubt get expert advice from a creative services partner or IT vendor.Be consistent with tables: Using a consistent design and treating content the same way across all tables in a presentation will make the information easier to consume. You can set up a table style to handle font, size, and colors before building or importing any tables into a presentation. Pro Tip: If you need to resize an entire table in PowerPoint, hit the Shift key and drag the white resizing dot to ensure that everything in the table resizes equally.Alignments matter: Using the Alignment tool will ensure your objects are properly aligned on your slide, giving your presentation a polished and professional look. Pro Tip: The Alignment tool has two key settings, Align to Slide and Align Selected Objects. We recommend Align Selected Objects. Here are some helpful tips from Microsoft.Turn on Guides and Gridlines: Guides (horizontal and vertical center lines) and Gridlines (a grid of lines across the entire slide) are a great feature to help you align items on a slide that are not associated with another object.Use fonts appropriately: Stick to your brand’s core fonts and hierarchy of information. Titles, headings, text boxes and tables should be consistent across the presentation to help readers subconsciously process and categorize information. Pro Tip: We recommend no more than 2-3 fonts and 2-4 type sizes.Don’t forget the Slide Master: While setting up a Slide Master takes time and planning; it is worth it in the long run. Consistency and branding are key in developing an impactful presentation. The Slide Master makes it easier to maintain both across a presentation regardless of how many people are editing.Whether it's reviewing content or building a new deck, PowerPoint skills are a necessity for anyone in asset management. We believe that PowerPoint has become a powerful tool that can help firms showcase their brands and unique perspective. Recently we shared our love for PowerPoint and its constantly evolving feature set. Contact us if you would like to learn more.‍Want to be notified when it’s available? Sign up below:NameFirmEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Share this Post< Back to All Blog PostsPrevious Blog Post >No previous postNext blog Post >No next post --- ### Page: https://www.em-ward.com/blog/say-cheese-headshot-tips-for-asset-management-firms Title: Say Cheese? Headshot Tips for Asset Management Firms Meta Description: Headshots send a message to the world. They offer insight into you, your personality, your brand, and ultimately your firm. Like anything related to the brand identify of your firm, they require careful thought and planning. Language: en Canonical URL: https://www.em-ward.com/blog/say-cheese-headshot-tips-for-asset-management-firms ## Headings Structure: H1: Say Cheese? Headshot Tips for Asset Management Firms H1: Want to be notified when it’s available? Sign up below: H3: What we do H3: Our services H3: More ## Main Content: May 29, 2024Say Cheese? Headshot Tips for Asset Management FirmsHeadshots send a message to the world. They offer insight into you, your personality, your brand, and ultimately your firm. Like anything related to the brand identify of your firm, they require careful thought and planning.Whether your photographer utters the iconic “say cheese” expression or not depends on the tone and style of head shots you want for your firm. We’ve spent time over the years helping firms determine the best headshot style for their organization. Here are a few tips.Go Pro‍First and foremost, work with a professional photographer. It matters. They will bring consistency to the headshots and are experts at putting people at ease to capture the best possible images. While there is a lot of hype about AI photo creation, it fails to capture the authenticity and essence of a person, and no one wants their team to look artificial.Think Branding‍Before any images are taken, work with your photographer and brand team to ensure that the look and feel of the headshots is in line with your brand identity. Your brand identity is about more than font types and colors. Your team’s headshots should be an extension of your brand.Select a Style ‍The biggest branding/style mistake you can make is not having one. Do you want to convey trust, approachability, your fresh thinking or reinforce your focus on ESG? When consulting with your photographer, have a vision in mind to start the conversation. For example, we want to highlight our firm’s half-a-century history of delivering exceptional results through conservative investment strategies. Where your headshots are taken (inside or out, against a formal backdrop, or a brick wall etc…) is one of the most important decisions you’ll make. This will not only dictate the setting of the photos, but the finer details as well. Will they be in black and white or color? What, if any, editing will the photographer do? Will people be standing or sitting (or both)? Is the dress code business casual or more formal?Keep it Consistent‍While it might seem obvious, everyone needs to have the same headshot style. Asking a photographer to edit a photo that someone took on their iPhone in their backyard to look like a professional image won’t work. Think of it like picture day at school. Everyone selects their preferred outfit, but there is no mistaking that this is a team, and the photos were taken purposefully.What to Wear‍Worried about what to wear? You aren’t alone! There’s a lot of advice out there, but we prefer to keep it simple. After all, if you feel relaxed and confident during the photoshoot, you will look better in the pictures. Follow the general guidance from your firm (business casual etc…) and: Wear colors and styles that suit you and make you feel confident. If pale colors wash your skin tone out, don’t wear them. If you have a go-to power suit that gives you an extra boost of confidence grab it. Your photo should be a reflection of you and your personality within the brand of your firm.Avoid clashing patterns and colors. Patterns are okay in small doses, just don’t overdo it.Keep accessories (scarves, jewelry, pins, hats etc…) to a minimum. The headshot is about you, we need to see your face.Hair styling and make-up should give the overall impression of being put together, not over the top or like you are headed to a gala event. Bonus tip: If appropriate, try standing up for some of the headshots. There’s more energy in your posture when standing that will translate to the pictures.Want to be notified when it’s available? Sign up below:NameFirmEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Share this Post< Back to All Blog PostsPrevious Blog Post >No previous postNext blog Post >No next post --- ### Page: https://www.em-ward.com/blog/six-signs-you-should-call-a-design-professional Title: Six Signs You Should Call a Design Professional Meta Description: Whether you are launching a new fund or celebrating the 10th anniversary of your firm, it can be challenging to know when to engage creative partners. The key for any firm is to engage with creative professionals when strategic design advice can set you up for growth and improve your image versus saving you from bad design choices that negatively impact your reputation and professionalism. But how do you know where that sweet spot is? Language: en Canonical URL: https://www.em-ward.com/blog/six-signs-you-should-call-a-design-professional ## Headings Structure: H1: Six Signs You Should Call a Design Professional H1: Want to be notified when it’s available? Sign up below: H3: What we do H3: Our services H3: More ## Main Content: December 7, 2022Six Signs You Should Call a Design ProfessionalWhether you are launching a new fund or celebrating the 10th anniversary of your firm, it can be challenging to know when to engage creative partners. The key for any firm is to engage with creative professionals when strategic design advice can set you up for growth and improve your image versus saving you from bad design choices that negatively impact your reputation and professionalism. But how do you know where that sweet spot is?Over the years we have identified a few triggers that typically make our phone ring. Here are six signs you should reach out to a creative services agency.‍Things look a little messy/stale/plain/boring: If your logo or the graphics on your website, or your pitchbook look a little off, it’s likely time to give the professionals a call. Of all the triggers, this one is the hardest to define, because it is more of a gut feeling than a moment in time. If your look at your content and aren’t excited or don’t feel that it accurately reflects your brand, then trust your gut, it’s probably time for an update. ‍It’s been a while: If all you’ve done for the few years is update staff changes and copyright information on your website, it's time to call a creative services agency. Every 5 years it’s worth fully evaluating your visual identity including logo, website design and performance, presentation templates, and other marketing materials. ‍Things are getting unmanageable: Constantly editing your content templates to fit in new information? Tired of using that same stock image repeatedly in your collateral? Whether it’s a pitchbook template or a sales presentation, too many edits and/or not enough variety are sure signs you need design help. ‍You’re experiencing rapid or significant growth, or raising new funds: When starting, some funds can make it work with a simple presentation deck, logo, and website. Once you hit an AUM of $500 m - $1B, it is time to engage professional designers. Another key trigger is the launch of a new fund or strategy or the start of fundraising efforts. You’re blending in with the crowd: If what makes your firm unique isn’t immediately apparent on your website or in your collateral it’s time to connect with design professionals. Today’s hyper-competitive marketplace means you can’t afford to blend in.‍Your website performance is poor: Ideally, you want to engage before your website stops working, but if your website performance plummets or is no longer mobile-optimized, it’s time to call a creative services agency. It only takes a few seconds to make a bad digital impression.Want to be notified when it’s available? Sign up below:NameFirmEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Share this Post< Back to All Blog PostsPrevious Blog Post >No previous postNext blog Post >No next post --- ### Page: https://www.em-ward.com/blog/size-doesnt-matter Title: Size Doesn't Matter Language: en Canonical URL: https://www.em-ward.com/blog/size-doesnt-matter ## Headings Structure: H1: Size Doesn't Matter H1: Want to be notified when it’s available? Sign up below: H3: What we do H3: Our services H3: More ## Main Content: October 8, 2024Size Doesn't MatterOne of the most frequent assumptions we run into when speaking with prospective clients is that you have to be a big firm to work with a design agency. As an agency whose current client list runs from very small to very large firms, we can confidently say that’s a myth.Simply put, the size of your firm or company doesn’t matter -- everyone can work with a design agency. After all, the power of good design is beneficial to organizations of all sizes and bad design costs everyone. What does matter however, is what you bring to the table.Building an image and brand or strengthening an existing one takes expertise. It’s also a collaborative effort. Here are a few tips for setting yourself up for success with a design agency regardless of your size: Bring Examples: Providing your design partner examples of what you like and what you don’t like is a great way to get conversations going and establish goals. Showing instead of telling can significantly speed up the design process.Ask Questions: Ask for clarifications on any part of the project or timeline that doesn’t make sense. If you aren’t sure about a design element, ask for background.Trust: Trusting the expertise of your agency team leads to more creative ideas. Providing direction and brand oversight is key, but being open to new ideas can help the design team push boundaries and be more innovative for your firm.Communicate Clearly: Be specific about the needs, expectations and goals of a project. Collate feedback from multiple people/groups and use a single point of contact for communications. Provide positive and negative feedback, both are helpful.Collaborate: Think of your design agency as a strategic team member. Involving them early in discussions, and empowering them with critical market research or customer insights will lead to more innovative and effective design work. The most successful design partnerships come from good collaboration, not the size of your firm or creativity of the agency. Effective collaboration, trust and clear communication puts design expertise within reach for firms of all sizes.Want to be notified when it’s available? Sign up below:NameFirmEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Share this Post< Back to All Blog PostsPrevious Blog Post >No previous postNext blog Post >No next post --- ### Page: https://www.em-ward.com/blog/the-2023-adweek-list-of-fastest-growing-agencies-a-q-a-with-our-founder Title: The 2023 Adweek List of Fastest Growing Agencies: A Q&A with our Founder Meta Description: In honor of being named to the 2023 Adweek List of Fastest Growing Agencies (read more here), we sat down with Emerson Ward Founder and Creative Director Brian Ward to discuss the agency, design trends in asset management, and more. Language: en Canonical URL: https://www.em-ward.com/blog/the-2023-adweek-list-of-fastest-growing-agencies-a-q-a-with-our-founder ## Headings Structure: H1: The 2023 Adweek List of Fastest Growing Agencies: A Q&A with our Founder H1: Want to be notified when it’s available? Sign up below: H3: What we do H3: Our services H3: More ## Main Content: October 24, 2023The 2023 Adweek List of Fastest Growing Agencies: A Q&A with our FounderIn honor of being named to the 2023 Adweek List of Fastest Growing Agencies (read more here), we sat down with Emerson Ward Founder and Creative Director Brian Ward to discuss the agency, design trends in asset management, and more.‍Q. Has your vision for Emerson Ward changed since you founded the agency 7+ years ago?A. We’ve always been focused on steady, measured growth. Now, witnessing that growth firsthand is amazing. We’ve built a great team that delivers high-quality work and exceptional service. We’ve also expanded our service offerings to include video production, web and PDF accessibility services, and more. One thing that hasn’t changed over the years is the opportunity to work with some incredible clients. They’ve made the past 7+ years amazing and have pushed us to do more than I ever could have imagined. It’s because of them that we’re in the position we’re in now. ‍Q. How has your perspective on design in the asset management industry changed over the years? A. There’s always been a real, often overlooked need in our world for day-to-day graphic and marketing support. Firms will always need help updating pitch books, building websites, and creating high-quality content. That hasn’t changed in the 20 years I’ve been in this industry. What has changed is clients’ attitudes towards design and creative support. They understand now more than ever that their brand and how they present their firm to the world matters. They know how difficult it can be to update fund collateral and maintaining a website, and more and more, they’re understanding the value of a good, knowledgeable partner that can provide these services. ‍Q. You called out the outstanding work of the Emerson Ward team in the award announcement. What do you look for when building the Emerson Ward team?A. We’re a very tight-nit team, and supporting our clients is a team effort, so finding the right person always takes priority over hiring for a specific skill set. We’re fortunate to live and work in an area that’s loaded with great creative talent, so when we’re adding headcount, we look for individuals that work hard, communicate well, and are passionate about taking on new challenges.‍Q. What’s one thing you wish people knew about Emerson Ward? A. How much of an asset we can be to a firm. We’re so much more than a typical design agency. We’re a day-to-day resource for all their marketing operations, graphic, and creative needs. We can update your pitch books, manage your website, help with communications, and so much more. ‍Q. You were among the smallest agencies on the Adweek List. What’s the biggest benefit to working with a smaller creative agency?A. Smaller (and mighty) agencies like Emerson Ward aren’t nameless, faceless factories that churn out generic design work. Our clients get to know their designers, and our team approach means we can be incredibly responsive to their needs. When working with Emerson Ward, you don’t submit a ticket and wait for a response, you speak directly with the people that will be doing the work for you. ‍‍Q. Looking ahead, where do you see the agency this time next year?A. Hopefully on the 2024 list! Growth always brings new and exciting challenges. We’re currently adding headcount to help expand our services and capabilities. We are also refining our approach to client service and project management, and exploring new services, partnerships, and resources to better serve our clients.‍Click here to read the press release. Want to be notified when it’s available? Sign up below:NameFirmEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Share this Post< Back to All Blog PostsPrevious Blog Post >No previous postNext blog Post >No next post --- ### Page: https://www.em-ward.com/blog/the-anatomy-of-a-hedge-fund-pitch-book-part-three-design-tips Title: The Anatomy of a Hedge Fund Pitch Book: Part Three, Design Tips Meta Description: Creating an engaging and compelling document is a marriage between good content and good design. Maintaining good design across several pitchbooks can be a challenge as edits are common over time. However, it is a necessity if you want to make the best possible impression for your firm. To help, we have developed a set of design tips, tricks, and recommendations to help you create and maintain visually stunning pitchbooks and highlight your brand to potential clients. Language: en Canonical URL: https://www.em-ward.com/blog/the-anatomy-of-a-hedge-fund-pitch-book-part-three-design-tips ## Headings Structure: H1: The Anatomy of a Hedge Fund Pitch Book: Part Three, Design Tips H1: Want to be notified when it’s available? Sign up below: H3: What we do H3: Our services H3: More ## Main Content: October 26, 2022The Anatomy of a Hedge Fund Pitch Book: Part Three, Design TipsOver the past two weeks, we’ve been analyzing one of the most powerful tools in a hedge fund marketer’s toolkit – the pitchbook. In part one we broke down the qualitative elements that should make up the first half of the document. In part two, we examined best practices for the quantitative or more concrete data-heavy aspects of the document. Now, it’s time to look at our favorite topic – design.Creating an engaging and compelling document is a marriage between good content and good design. Maintaining good design across several pitchbooks can be a challenge as edits are common over time. However, it is a necessity if you want to make the best possible impression for your firm. To help, we have developed a set of design tips, tricks, and recommendations to help you create and maintain visually stunning pitchbooks and highlight your brand to potential clients. Section Five: Overall Design TipsFrom color selection to font, there are a variety of design decisions that need to be made and maintained to ensure your content is easy to consume. Keep it consistent: No matter the font, colors, or size, ensure that it is consistent across the entire pitchbook. Lack of consistency across the basic elements of style is perhaps the biggest design mistake we see. Pro tip: Use the slide master to set and maintain the basic structure of your slides.Use fonts appropriately: Use standard PowerPoint fonts whenever possible (your brand guidelines should specify acceptable fonts for use in Microsoft Office applications) and hierarchy of information. Titles, headings, text boxes, and tables should be consistent across the presentation to help readers subconsciously process and categorize information. Pro Tip: We recommend no more than 1-2 fonts and 2-4 type sizes.Hierarchy matters: Set or use a hierarchy of information. Maintaining a hierarchy of information is like providing a guide for your readers. A hierarchy of information relates to how you treat various types of content. Headlines, subheadings, table headings, text you want to highlight etc…. should always have the same font and size. This lets the reader subconsciously know where to start reading and what is the most important content on the slide.Alignments matter: Using the Alignment tool will ensure your objects are properly aligned on your slide, giving your presentation a polished and professional look. Pro Tip: The Alignment tool has two key settings, Align to Slide and Align Selected Objects. We recommend Align Selected Objects. Here are some helpful tips from Microsoft.Turn on Guides and Gridlines: Guides (horizontal and vertical center lines) and Gridlines (a grid of lines across the entire slide) are great features that help you align items on a slide that are not associated with another object. We like to set up our grids and guidelines before we begin the design process, so we have a basic structure that flows throughout every slide in the pitchbook.Keep it simple. Readers don’t engage with walls of text. It is better to have less content on each slide that is easy to find and consume than lots of content no one pays attention to. Unsure of what simple means? Ask yourself:Is the content visually overwhelming? Limit the number of font sizes, typefaces, and colors. Use these only to highlight important messages and features and maintain a strict hierarchy of information. The same is true for animations, slide transitions, and imagery. You don’t want to overwhelm readers with information overload. Integrate data sources: Hedge fund presentations are data-rich. Using the data integration tools in PowerPoint will help you seamlessly integrate data from Excel and other sources and reduce the likelihood of reporting errors. Pro Tip: Integration can be tricky, when in doubt get expert advice from a creative services partner or IT vendor.Color inside the lines: Stick to your brand colors. A pitchbook is not the place to get creative with color selections. If you don’t have a brand guide, speak with a designer or creative service agency, and have one created. Keep like elements (headlines, highlights, quotes etc…) the same color across the document. Size of the slides: Widescreen (16:9) format or standard 8.5”x11”? We get this question frequently. There are several advantages to the widescreen format, but most investors still want the option to print these documents. If you’re presenting in person to a large group, it may make sense to have a widescreen version created, but generally we recommend using standard US Letter format, or A4 for pitchbooks used outside the US. ‍Section Six: Data Heavy SlidesOne of the elements that make a pitchbook so effective is the use of data and in-depth information about your portfolio. While critical, data-heavy slides can also be challenging to display, here are a few tips to help ensure your key points shine through.Be consistent with tables: Using a cons --- ### Page: https://www.em-ward.com/blog/the-anatomy-of-a-hedge-fund-pitch-book-part-two Title: The Anatomy of a Hedge Fund Pitch Book: Part Two Language: en Canonical URL: https://www.em-ward.com/blog/the-anatomy-of-a-hedge-fund-pitch-book-part-two ## Headings Structure: H1: The Anatomy of a Hedge Fund Pitch Book: Part Two H1: Want to be notified when it’s available? Sign up below: H3: What we do H3: Our services H3: More ## Main Content: October 13, 2022The Anatomy of a Hedge Fund Pitch Book: Part TwoIn last week’s post, we walked through the qualitative elements that exist in the first half of standard hedge fund pitchbooks. This week, we’re digging into the second half of the document – the 8-10 slides that provide the concrete details, statistics, and information on how you’ve constructed your portfolio, how it’s performed relative to the benchmark, and how to invest. These slides are your closing argument. They give you the opportunity to show your work and prove your investment thesis while providing potential investors with the data needed to evaluate your strategy.Section Three: Making your Case This section provides the tactical information and data that allows potential investors to fully understand how you’ve built and manage your portfolio. It includes investment guidelines, a current breakdown of the portfolio, and a comprehensive look at your approach to risk management.Portfolio Construction On this slide, you’ll explain the targets and guidelines used to construct your portfolio. It’s the blueprint you follow when investing that provides a clear overview of the portfolio’s structure. Key statistics to include are: number of positions (usually an acceptable range), target gross and net exposure, position sizing, position limits, expected holding periods, other info that describes the technical aspects of your investment approach. Portfolio CharacteristicsNow that you’ve laid out how you’ve built your portfolio, it’s time to share the details. The Portfolio Characteristics slide provides a statistical breakdown of your current portfolio - the information investors need to understand how you’ve deployed capital. These stats should include number of holdings, top 10 long/short holdings, sector and regional allocations, average market cap, and any other details needed to describe the contents of your portfolio. Risk Management The Risk Management portion of your Pitchbook can be divided into two sections – Portfolio Risk and Operational Risk. Portfolio Risk describes the general risk management guardrails deployed at the portfolio management level. This includes maximum position sizes, industry exposure, losses per position, and your approach to hedging. It can also include concentration limitations and an overview of internal stress testing. Operational Risk describes the firmwide steps your organization takes to mitigate risk. This includes overviews of relevant firmwide policies and formal procedures such as disaster recovery policies, business continuity plans and a code of ethics. Administrative risk controls should also be outlined here. This includes pricing and valuation policies, trade, position and cash reconciliations, relationships with regulators, and a list of the service providers who support the day-to-day operations of your fund.Tip: The slides in section three are full of quantitative, straightforward information. As a result, they tend to be a bit dry visually. Working with a professional designer to create easy-to-read tables, engaging charts, and attractive graphics will help readers better navigate these slides. ‍Section Four: Your Closing ArgumentNow that you’ve provided a full rundown of your firm, investment strategy, and portfolio, it’s time to make your closing argument. This section demonstrates how your strategy has performed in the real-world and provides potential investors with any additional information they’ll need to invest. PerformanceWhether you have a long and distinguished track record or you’re just getting started, you’ll want to provide potential investors with an indicator of how well your strategy has performed against its respective benchmark. At a minimum, a six-month view of monthly, annual, and YTD returns since inception should be provided. If the information is available, you can also include performance since inception, indexed to $100 to show the growth of a potential investment over time. All performance numbers should be audited by a third party if possible.Tip: If you don’t have a performance history, backtested, hypothetical performance may be included, provided it’s properly disclosed (always discuss this with your legal/compliance support). Summary Terms The Summary Terms slide is arguably the simplest, yet important slide in your pitchbook. It provides the practical information investors need to know before investing in your fund. It should include:the Investment Manager’s full legal name, management and incentive fee information, minimum investment amounts, lockup information, liquidity terms,indicate whether there’s a high-water mark, list of service providers supporting the operations of the fund. Contact InfoThe Contact Us page is another straightforward slide investors have come to expect in standard hedge fund pitchbooks. It should include names, email addresses, and phone numbers of key client relations and/or business development personnel, along with general conta --- ### Page: https://www.em-ward.com/blog/the-anatomy-of-a-hedge-fund-pitchbook-part-one Title: The Anatomy of a Hedge Fund Pitchbook: Part One Meta Description: In part one of the series, we’ll start with the more qualitative elements that make up the first half of your fund pitchbook, where you’ll set the stage for your prospects, introduce yourself, and break down what makes your strategy unique. Part two will tackle the quantitative aspects and part three, design. Language: en Canonical URL: https://www.em-ward.com/blog/the-anatomy-of-a-hedge-fund-pitchbook-part-one ## Headings Structure: H1: The Anatomy of a Hedge Fund Pitchbook: Part One H1: Want to be notified when it’s available? Sign up below: H3: What we do H3: Our services H3: More ## Main Content: October 3, 2022The Anatomy of a Hedge Fund Pitchbook: Part OneHere at Emerson Ward, the most frequently asked questions we receive when discussing a hedge fund pitchbook design project with a new or prospective client center around content and structure: How many slides are too many? What content should be included? What’s the difference between “Philosophy” and “Strategy”? The answers always vary – each presentation will be unique to your strategy, firm, audience, and where you are in the fundraising lifecycle – but generally, these presentations all share the same DNA; a basic structure and flow designed to succinctly explain a complex investment offering.In this three-part series, we’ll break down the individual elements that live in every hedge fund pitchbook and guide you through the basic content you should include when crafting your fund’s pitchbook. We’ll also discuss design fundamentals, PowerPoint basics, and provide you with some tips and tricks to help you stand out in a crowded field.In part one of the series, we’ll start with the more qualitative elements that make up the first half of your fund pitchbook, where you’ll set the stage for your prospects, introduce yourself, and break down what makes your strategy unique. Part two will tackle the quantitative aspects and part three, design. Deck? Presentation? Pitch Book? (Pitchbook?) Now before we dive in (and before the naming police come after us), let’s be clear – none of these terms are incorrect, and all can be used interchangeably to refer to the collection of slides used to explain the important aspects of your strategy to potential investors. We hear “pitchbook” most often, but no matter what you call it a good pitchbook should be:No more than 18-24 core slides (unless you have a complex strategy). Unique to your firm, audience and, where you are in the fundraising lifecycle.Reflect the complexity of your strategy and unique selling points.Professionally designed, polished, without grammatical errors, and aesthetically pleasing.To be impactful your pitchbook needs to stand out among the piles of printed materials and overloaded inboxes investors and consultants deal with every day. That’s no easy task and requires a thoughtful mix of structure, content, and design. ‍Section One: Setting the StageThe opening section of the pitchbook generally consists of 5-6 slides that serve as the opening of your story. It’s your opportunity to grab investors’ attention, highlight your unique strengths, and lay the groundwork for what’s to come.‍Cover PageRemember, first impressions matter. Do not overlook the cover page, it’s your opening statement and it should be impactful. When crafting a cover page, approach it the same way you would your wardrobe choices. It should be professional, clean, tailored to your firm’s brand, and stand out in all the right ways.Whether you decide to include an image or not, make sure it does include, at a minimum, your logo and firm colors, the name of your fund and the fund management company, and the “as-of” date. We also recommend including a “Presented to:” field to give it a personalized touch when delivering it to your prospects.‍DisclaimerThe disclaimers that appear at the front of your pitchbook contain information that must be included in your pitchbook. It may seem like they don’t vary from pitchbook to pitchbook, so you may be tempted to copy this from another and drop it into your own - Don’t do it! Have it drafted and reviewed by your attorney before distribution and periodically have them review it to ensure it stays up to date. ‍Table of ContentsThis one may seem straightforward, and it generally is. But don’t forget, these slides usually have real estate to spare, so why not add a little substance to your table of contents slides? Do you have a company mission? A great story behind the name of your firm? Add it here as a “soft opening” to your pitchbook.Tip: Don’t forget to regularly update your table of contents. Updates to your pitchbook may cause the order of your slides to change, or you may need to add or remove slides. Make a note to update the Table of Contents slide whenever changes are made and check it periodically for accuracy. ‍Executive SummaryWe recommend adding an Executive Summary slide at the beginning of each pitchbook that provides a succinct overview of the contents of the pitchbook. The Executive Summary should be in table form and contain a sentence or two on your:StrategyInvestment ObjectivesPortfolio Manager’s ExperienceTrack Record (if available)Edge (a unique approach, market opportunity; risk management, etc.)Alignment of Interests (if applicable). ‍Introduce Your Key Team MembersNext up is a “bio” slide that introduces key members of the portfolio management team - the PMs and Analysts that will directly contribute to your fund’s performance. Note, this is not the space for lengthy bios or professional headshots, those go in the Appendix. This slide should include names, titles --- ### Page: https://www.em-ward.com/blog/the-art-of-pitchbook-housekeeping Title: The Art of Pitchbook Housekeeping Language: en Canonical URL: https://www.em-ward.com/blog/the-art-of-pitchbook-housekeeping ## Headings Structure: H1: The Art of Pitchbook Housekeeping H1: Want to be notified when it’s available? Sign up below: H3: What we do H3: Our services H3: More ## Main Content: February 26, 2025The Art of Pitchbook HousekeepingThe first quarter is the perfect time to review and refresh your pitchbook template and content!The first quarter is the perfect time to review and refresh your pitchbook template and content. But it’s not just the quantitative and qualitative data that needs updating. Pitchbook housekeeping should also include a review of your template design to ensure your visual identity is still accurate and clear. While software can quickly automate the data updates, ensuring that your design and messaging still meets your brand guidelines requires a human eye. To help, here are our five suggestions for your 2025 pitchbook housekeeping project:Move beyond the numbers: While the focus of pitchbooks is on performance, qualitative data is also key to making a good impression. Don’t forget to update (either manually or automated) firm tenure, years in the industry, new professional designations or certifications, promotions and new titles, and new hires or staffing changes. Spotlight growth and achievements: A pitchbook clean-up is the perfect time to highlight key milestones, firm growth, and achievements from the previous year. Don’t be shy, make sure you include notable new partnerships, market expansions, new product launches, awards, leadership changes and new firm capabilities or services.Reset design elements: From a heading font size that was decreased to a chart legend in the wrong color, small changes to branding can occur throughout the year. Pitchbook housekeeping is the perfect time to reset your template and ensure your visual identity is accurate. If needed engage your design team or partners to handle this phase of the housekeeping project.Make it picture perfect: If your pitchbook includes any photographs or images of your team, make sure they are still current. Add in any new headshots (a good thing to do every couple of years) and make sure all the people highlighted in images are still working at the firm.Dive into the details: With a cleanup there will likely be small changes throughout the pitchbook template. At the end of the process make sure you review the “small stuff.” Small changes such as copyright year, privacy statements, firm address, page numbers, URLs etc. are necessary but often overlooked.Your pitchbook is your calling card, and making sure it sends the right message is essential. For more on pitchbook design check out our blog series or contact us to see how the Emerson Ward team can help your firmleave an impressive and lasting impression.Want to be notified when it’s available? Sign up below:NameFirmEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Share this Post< Back to All Blog PostsPrevious Blog Post >No previous postNext blog Post >No next post --- ### Page: https://www.em-ward.com/blog/the-business-benefits-of-website-privacy-policies Title: Website Privacy Policies & Asset Management Firms – Part 2 Meta Description: Website Privacy Policies & Asset Management Firms – Part 2 Language: en Canonical URL: https://www.em-ward.com/blog/the-business-benefits-of-website-privacy-policies ## Headings Structure: H1: The Business Benefits of Website Privacy Policies H1: Want to be notified when it’s available? Sign up below: H3: What we do H3: Our services H3: More ## Main Content: July 3, 2025The Business Benefits of Website Privacy Policies We are digging deeper into why your website’s privacy policy isn’t just a regulatory checkmark, but a smart move for your firm’s growth.Recently, we’ve been exploring the importance of website privacy policies. In part one, we reviewed the basics, why they are important, what they do, and how you can get started. Now, we are digging deeper into why your website’s privacy policy isn’t just a regulatory checkmark, but a smart move for your firm’s growth.With state, national and global regulations, a website privacy policy is essential if you are collecting any type of information. But that’s just part of the story. The time and resources spent on establishing and sharing your policy is also a good business investment. In fact, a recent study by Cisco found that companies earned an average 1.8% return on investment from privacy-related expenditures. Let’s explore the real and very relevant business advantages of having a privacy policy.Building & Maintaining Trust: In the investment world, trust is your currency. A privacy policy is a clear signal to your prospects, clients, and partners that you value and protect their data. It helps maintain trust and is a tangible reminder of your firm’s integrity. And that matters -- nearly 80% of US adults are concerned about how companies use their data (Pew Research Center) and 33% of users have cut ties with companies because of privacy concerns (Cisco). Risk Mitigation: A well-crafted privacy policy isn’t just proactive; its protective. It can minimize misunderstandings and disputes that could lead to legal action. In the event something does go wrong, having a transparent, up-to-date policy demonstrates that your firm took reasonable steps, which could limit your liability.Credibility & Authority: Having a privacy policy positions your firm as an established business and an authority in your space. It shows that you’re operating with structure, foresight, and integrity. SEO Boost: Having a privacy policy sends a more authoritative and credible signal to Google, Bing, and other search engine bots that are indexing websites. While it’s not a direct ranking factor, a privacy policy adds to your site’s overall authority and trustworthiness, two important signals search engines use when deciding ranking.Better Data Management: Creating or editing a privacy policy forces organizations to think through how data is collected, used, and stored. This important exercise often uncovers opportunities to tighten practices, improve security, and become more intentional about the data firms have and need.Improved Marketing Efforts: Data-driven marketing efforts are essential to cut through the noise in today’s busy marketplace. Having a privacy policy is the first step to ethical data collection and builds a strong foundation for future marketing efforts. Website privacy policies are about more than just meeting regulatory responsibilities. They are powerful tools that can help you build a stronger, more credible and profitable business. If you are ready to transform your website into a growth engine for your firm, let’s talk.Want to be notified when it’s available? Sign up below:NameFirmEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Share this Post< Back to All Blog PostsPrevious Blog Post >No previous postNext blog Post >No next post --- ### Page: https://www.em-ward.com/blog/the-importance-of-mobile-friendly-websites-for-asset-management-firms Title: The Importance of Mobile-Friendly Websites for Asset Management Firms Meta Description: There are many factors to consider in asset management website design. A website must showcase the firm’s unique brand, perspective, people and offerings. It should be easy to navigate and clearly display data, be visually stunning and encourage visitors to stay on the site and get to know the firm in greater detail. However, to be competitive in today’s crowded marketplace there is another factor that can no longer be overlooked – how your site performs on mobile devices. Language: en Canonical URL: https://www.em-ward.com/blog/the-importance-of-mobile-friendly-websites-for-asset-management-firms ## Headings Structure: H1: The Importance of Mobile-Friendly Websites for Asset Management Firms H1: Want to be notified when it’s available? Sign up below: H3: What we do H3: Our services H3: More ## Main Content: September 6, 2022The Importance of Mobile-Friendly Websites for Asset Management FirmsThere are many factors to consider in asset management website design. A website must showcase the firm’s unique brand, perspective, people and offerings. It should be easy to navigate and clearly display data, be visually stunning and encourage visitors to stay on the site and get to know the firm in greater detail. However, to be competitive in today’s crowded marketplace there is another factor that can no longer be overlooked – how your site performs on mobile devices.There are two global shifts driving the importance of mobile-friendly websites. First, smartphone adoption and usage are rising. Over 97% of adults in the US own a smartphone* and 83% globally.** And, people are using those devices on the web. According to Kinstra, 55% of all website traffic comes from smart phones and 2% from tablets. Second, our personal experiences on mobile devices are shaping and raising expectation for all business websites. The design, functionality and user experience we enjoy as consumers is now the standard we use for all online interactions. Shifts in behavior are just part of the story. There is also strong case for mobile optimization from a business and technology perspective. Consider:Awareness: A mobile-friendly website will make your brand more visible to mobile users, which can help capture awareness and market share. SEO: Most search engines now consider the mobile experience in search results ranking.Conversions: Mobile users are more likely to convert than desktop users. Having a mobile-friendly site can be a great way to increase conversion rates across your digital channels.Accessibility: Having a properly optimized mobile website will ensure that your site is accessible to all users and meets ADA standards.‍There’s more to mobile site design that just making sure your content is readable. Do you know how your current website performs on mobile? A good place to start is running a mobile usability test on your site – try this free service from Google. If your results aren’t great or you are overwhelmed with where to begin, have a conversation with your creative services agency.With expectations and traffic soaring, and brand awareness and reputation on the line, it’s time to make mobile a top priority for asset management web design. Hedge funds, Mutual Fund Managers, and other asset management firms must be ready to wow prospects and clients on their commute to work, from the couch at home or sitting at their desk in the office. * Pew Research‍**BankmyCell‍Want to be notified when it’s available? Sign up below:NameFirmEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Share this Post< Back to All Blog PostsPrevious Blog Post >No previous postNext blog Post >No next post --- ### Page: https://www.em-ward.com/blog/tips-for-building-a-mobile-friendly-asset-management-website Title: Tips for Building a Mobile-Friendly Asset Management Website Meta Description: Recently we explored the business, technology and human factors driving the increased importance of mobile-optimized websites for asset management firms. Now that we’ve explored why mobile-friendly websites are vital, let’s continue the conversation with a few how-to tips and considerations.‍ Language: en Canonical URL: https://www.em-ward.com/blog/tips-for-building-a-mobile-friendly-asset-management-website ## Headings Structure: H1: Tips for Building a Mobile-Friendly Asset Management Website H1: Want to be notified when it’s available? Sign up below: H3: What we do H3: Our services H3: More ## Main Content: September 13, 2022Tips for Building a Mobile-Friendly Asset Management WebsiteRecently we explored the business, technology and human factors driving the increased importance of mobile-optimized websites for asset management firms. Now that we’ve explored why mobile-friendly websites are vital, let’s continue the conversation with a few how-to tips and considerations.‍Ensuring your content looks good and is easy to read, use and navigate on a small screen is not as simple as modifying font size. From how content appears and responds to graphic load times, color contrast and navigation there is a lot to consider. Remember the goal with mobile site design is to make information easy to consume. With that in mind, here are a few tips for building a mobile-friendly asset management website:1. Use responsive design. This means that your website will automatically adjust to fit the screen size of whatever device it's being viewed on. Don’t forget, Google Analytics can tell you the device type your visitors are using allowing you to optimize for that screen size in the design.‍2. Keep it simple. Mobile users won’t scroll through a lot of text or images to find what they're looking for. It is better to have less content that is easy to find and consume than lots of content no one pays attention to. Unsure of what simple means? Ask yourself:Can you get to where you need to in 2-3 clicks? Anything more and you will lose your audience. No one has time to click that much on a mobile device.Is there a clear way for people to get to the essential information on your site? Establish an intuitive and straight forward path to the most important action or information.Is the content visually overwhelming? Limit the number of font sizes, typefaces, and colors. Use these only to highlight important messages and features and maintain a strict hierarchy of information. The same is true for animations, visual effects, and imagery. You don’t want to overwhelm visitors or slow down the site. 3. Use large, easy-to-read fonts. Mobile users don't want to have to zoom in to read your content. The minimum font size is typically 16px, but that can vary slightly based on the font.4. Make it easy to click & type: Ensure your buttons and links are easy/big enough to click and standout from a design perspective. Touch screens are less reliable than a mouse and/or keyboard in registering a click, so size matters on mobile. For text entry -- less is more. When you are typing with your thumb while holding a coffee and walking across the street you don’t want to input your entire email address. Limiting form field entries to essential information and having autofill and pre-formatted options is helpful to users. 5. Manage the menu: The desktop version of your site likely includes complex header images and multiple menu and submenu options. The smaller screen size of mobile devices demands a different approach. The “hamburger” icon is widely used and the simplest menu option. If you have multiple submenus think about how and where on screen they appear. Most sites will use a slide out submenu, however there are other options depending on the complexity of your site.6. Think SEO: Your Search Engine Optimization is positively impacted if your site is mobile optimized. For even better user experience, ensuring your site is SEO indexed will allow users on mobile devices to be sent the correct mobile links to use. While this may seem like a lot to think about, these are just our top tips! Remember in today’s competitive marketplace with rising consumer expectations seeping into business one of the biggest mistakes you can make is not thinking about mobile-friendly design. A conversation with your IT team and/or creative services agency is a good place to start – good luck!‍Want to be notified when it’s available? Sign up below:NameFirmEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Share this Post< Back to All Blog PostsPrevious Blog Post >No previous postNext blog Post >No next post --- ### Page: https://www.em-ward.com/blog/to-scroll-or-not-to-scroll Title: To Scroll or Not to Scroll Meta Description: Scrolling has been a mainstay on websites for decades, so it may seem like an odd debate to be having. However, mobile technology and advances in website development languages are constantly evolving, pushing what’s possible and popular for website design and raising everyone’s expectations. Ensuring that your website makes a positive first impression for your firm is key. Let’s get into the debate. Language: en Canonical URL: https://www.em-ward.com/blog/to-scroll-or-not-to-scroll ## Headings Structure: H1: To Scroll or Not to Scroll H1: Want to be notified when it’s available? Sign up below: H3: What we do H3: Our services H3: More ## Main Content: September 15, 2023To Scroll or Not to ScrollThis week, we are continuing our series on website design for asset management firms by exploring this popular (and sometimes hotly contested) design question – to scroll or not to scroll.Scrolling has been a mainstay on websites for decades so it may seem like an odd debate to be having. However, mobile technology and advances in website development are pushing what’s possible and popular for website design and raising everyone’s expectations. Ensuring that your website makes a positive first impression for your firm is key. Let’s get into the debate. The pros of scrollingSmooth scrolling (where the site slides down smoothly and slowly as you navigate) gives your site a luxurious and sophisticated feel. It automatically elevates your content and your brand image without saying a word. If you want to create an immersive storyline for your firm, scrolling is an excellent tool to help. With scrolling, your brand story can have a clear beginning, middle and end on one page. This allows visitors to take in the entire story without the break in concentration or focus that happens when clicking to another page to continue.Scrolling is faster than clicking, enabling visitors to view more information without waiting for new pages to load. It also allows visitors to quickly scan content to find what they are looking for.Website access on mobile devices continuing to grow across industries, making the mobile benefits of scrolling a powerful consideration. Scrolling is ideal for mobile users. It makes for simple navigation and ease of content viewing. Knowing what device your firm’s website visitors are using is important information to have when making decisions about scrolling.The cons of scrollingExcessive scrolling can lead to frustration and shorter view times if visitors can’t find what they are looking for on your site. Complex scrolling can also disorient users and make navigation difficult which also results in shorter view times and unhappy clients and prospects.With a site that scrolls, load times may be slower given that your browser will continuously be trying to load new content. Slower load times have a negative impact on SEO and frustrate visitors. Sites listed on the first page of Google search results, have an average page load speed of 1.65 seconds.Infinite scrolling without any break points can cause issues for screen readers as they cannot understand the structure/context of the content. In addition, if there aren’t any ways to navigate the site using a keyboard, accessibility of your content to all visitors will be an issue.As mentioned above, slow loading websites may also have a negative impact on your SEO score. In addition, content that is tucked away on a long page makes it difficult for the SEO bots to find, determine its relevance and then rank your page accordingly.To Scroll or not to Scroll? Our verdict:The answer is not one-size-fits-all and needs to be carefully considered. Your firm’s decision about scrolling should be made based on your content, story and audience.We recommend taking the time to think and plan with your team or creative agency about your website. Understanding your audience, having clear and concise content, and knowing the brand image you want to create are essential to answering this question for your firm. Remember the goal of good website design is determining the action you want visitors to take and then mapping out how to get visitors to accomplish that task with the least amount of friction and in the least number of clicks.Still on the fence about scrolling? We can help. Reach out to discuss your site and the pros and cons of scrolling (and maybe even a few alternatives).Want to be notified when it’s available? Sign up below:NameFirmEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Share this Post< Back to All Blog PostsPrevious Blog Post >No previous postNext blog Post >No next post --- ### Page: https://www.em-ward.com/blog/videos-asset-management-marketing Title: Videos & Asset Management Marketing Meta Description: Today we launched a new video production service at Emerson Ward. From firm introductory videos to videos highlighting your perspective on fund performance or brag reels for recruitment, we now offer a full set of video production, training, and consulting capabilities. This is an exciting moment for our growing agency, and we are proud to be expanding the services we offer to you. Language: en Canonical URL: https://www.em-ward.com/blog/videos-asset-management-marketing ## Headings Structure: H1: Videos & Asset Management Marketing H1: Want to be notified when it’s available? Sign up below: H3: What we do H3: Our services H3: More ## Main Content: March 29, 2023Videos & Asset Management MarketingToday we launched a new video production service at Emerson Ward. From firm introductory videos to videos highlighting your perspective on fund performance or brag reels for recruitment, we now offer a full set of video production, training, and consulting capabilities. This is an exciting moment for our growing agency, and we are proud to be expanding the services we offer to you. Why now?Videos are ubiquitous in our daily lives. People watch 1 billion hours of videos on YouTube every day*. While video adoption in asset management marketing has been slower, we are at an important turning point in our industry. Video is a powerful way to communicate with clients and prospects and is becoming an expected medium in our industry as well. A recent study shows an 11% yearly increase in the number of top firms using YouTube.** We believe that number will continue to grow.How video can helpYour sales process is driven by a story. The more engaging that story is, the stronger the connection you build with prospects and clients. Humans love stories and storytelling, and video is the most powerful medium for corporate storytelling. It creates a connection or familiarity that words and images cannot. It’s also a great way to put a human face to your firm, explain complex topics, and build rapport/relationships.Whether you’re raising funds or growing your client base, informative, professionally produced video content will drive engagement. It will also save your prospects from having to read yet another commentary or whitepaper, helping you stand out from the competition and likely improving retention of your messaging.The time is nowThe launch of our professional video production and management services is designed to help your firm cut through the noise and differentiate your brand. With three types of offerings — full video production, consulting/training, and editing—we are here to help. If you haven’t considered video in your marketing mix yet, this is a great time to start. If it is already a mainstay in your marketing tool kit let’s talk about how we can help you make an even bigger impact.‍For more information, visit our video services pageClick here to read the press release.‍* https://www.comparitech.com/tv-streaming/youtube-statistics/** Peregrine Global 100 Study 2022‍Want to be notified when it’s available? Sign up below:NameFirmEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Share this Post< Back to All Blog PostsPrevious Blog Post >No previous postNext blog Post >No next post --- ### Page: https://www.em-ward.com/blog/we-love-ppt-and-you-should-too Title: We love PPT and you should too Meta Description: We’ve sat in the audience staring at poorly designed slides and we’ve experienced the pitfalls of every plan, idea and document in business being turned into a slide deck. While frustrating and at times painful, that’s just one side of the PowerPoint (or PPT as fans call it) story. Language: en Canonical URL: https://www.em-ward.com/blog/we-love-ppt-and-you-should-too ## Headings Structure: H1: We love PPT and you should too H1: Want to be notified when it’s available? Sign up below: H3: What we do H3: Our services H3: More ## Main Content: August 29, 2022We love PPT and you should tooWe’ve sat in the audience staring at poorly designed slides and we’ve experienced the pitfalls of every plan, idea and document in business being turned into a slide deck. While frustrating and at times painful, that’s just one side of the PowerPoint (or PPT as fans call it) story.The truth is we love PPT and we aren’t afraid to show it. From 80s fashion trends to sitcom reunions, everything old is new again and PPT is no exception. Launched in 1987, the software has been a mainstay on the corporate landscape for decades. But that doesn’t mean its capabilities are stuck in the past. PPT’s extensive and constantly evolving feature set is one of the biggest reasons we’ve fallen back in love with it. We design a lot of presentation templates for hedge funds, private equity, and other asset management firms and our team is still discovering new capabilities. Whether its image filters or slide master features, the design and graphic capabilities have come a long way in the last decade. PPT is no longer just for putting bullets on a page.Not convinced? Here are a few of our favorite capabilities in PPT. Intuitive image editing: From adding texture to a graphic to using filters to make diverse pictures look the same, PPT has powerful yet intuitive image editing capabilities. Data Integration: It’s simple to link data from Excel into charts or graphics. Once that link is made, when you update the data in Excel, your slide is automatically updated.Dual Purpose: Everything you produce is dual purpose and ready for screen or print. No fancy adjustments or conversions needed.Our love for PPT has grown over time and now it’s one of our favorite tools. Our suggestion? Give the software a second glance and you might fall in love with it again too. Want to be notified when it’s available? Sign up below:NameFirmEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Share this Post< Back to All Blog PostsPrevious Blog Post >No previous postNext blog Post >No next post --- ### Page: https://www.em-ward.com/blog/website-accessibility-and-asset-management-firms Title: Website Accessibility and Asset Management Firms Meta Description: Whether it is the recent rise in website accessibility lawsuits (they hit an all-time high in 2021)* or the emergence of new tech solutions to help businesses address concerns, website accessibility is generating a lot of discussion. And for good reason. There are one billion people around the world who have some form of disability.** Ensuring that the web remains accessible to all is the responsibility of everyone who creates content – asset management firms included. Language: en Canonical URL: https://www.em-ward.com/blog/website-accessibility-and-asset-management-firms ## Headings Structure: H1: Website Accessibility and Asset Management Firms H1: Want to be notified when it’s available? Sign up below: H3: What we do H3: Our services H3: More ## Main Content: December 16, 2022Website Accessibility and Asset Management FirmsWhether it is the recent rise in website accessibility lawsuits (they hit an all-time high in 2021)* or the emergence of new tech solutions to help businesses address concerns, website accessibility is generating a lot of discussion. And for good reason. There are one billion people around the world who have some form of disability.** Ensuring that the web remains accessible to all is the responsibility of everyone who creates content – asset management firms included.The Americans with Disabilities Act (ADA), Canada’s Human Rights Act, and the European Union’s Web Accessibility Directive outline accessibility requirements for all websites. Asset management firms are no different from any other business when it comes to meeting these requirements. In the US, businesses must comply with ADA legislation if they have more than 15 employees. In addition, some states have related laws. If you have a website, accessibility should be among the first things you think of when you design or build content.What is web accessibility?Web accessibility is the practice of ensuring there are no barriers that prevent interaction with, or access to websites by people with physical disabilities, situational disabilities, and socio-economic restrictions on bandwidth and speed.***A frequent misconception is that website accessibility only applies to people who are deaf or blind. Accessibility standards make it possible for people with a variety of disabilities to navigate and comprehend your content. We believe that accessibility standards improve websites and content for everyone while delivering significant business benefits.Stop for a moment and consider how your firm’s website would be perceived by someone who is color blind. Now imagine someone with dyslexia or someone that uses only a keyboard to navigate. What kind of impression would they have of your firm and services after visiting your website?‍The benefits of accessibility:Whether you are launching a hedge fund or have been around for decades, ensuring you are communicating effectively with the broadest possible audience is good business sense. But that’s just the beginning, website accessibility can help your firm: Enhance reputation: Offering an accessible website demonstrates your firm’s respect for your clients and community. It highlights your inclusivity and reinforces a commitment to outstanding client service.Increase conversions: Following accessibility guidelines makes your content easier to engage with. Better content means more conversions from your site to your digital channels or your sales team.Improve SEO results: Search engine ranking includes accessibility measurements. The more accessible your site is, the better your ranking will be.Avoid accessibility litigation: Failure to ensure your site is accessible opens your firm up to potential ADA accessibility litigation.Augment engagement: Content that is easier to consume gets read/viewed more by everyone. Take closed captioning as an example. Many people prefer to watch videos with captioning instead of or in addition to audio.Speed performance: Accessibility requires cleaner, more precise HTML code. Better code means faster load times giving visitors more time to learn about your firm.Getting Started:Ensuring your website meets accessibility standards can feel daunting, particularly if your firm has a complex site. In a subsequent post, we will explore some practical tips to assess your content. To start, we recommend two things. First, speak with your marketing/design team or partner and ask what accessibility standards were considered in the creation of your site. Then, run one of the free accessibility checkers (we love this one from Accessibility Checker: https://www.accessibilitychecker.org/) to understand how your website rates.‍ *https://www.law.com/legaltechnews/2019/01/24/ada-lawsuits-are-on-the-rise-website-complaints-biggest-targets/?slreturn=20221114173031 https://www.jdsupra.com/legalnews/ada-title-iii-federal-lawsuit-filings-7822222/**https://www.worldbank.org/en/topic/disability***https://en.wikipedia.org/wiki/Web_accessibility‍Want to be notified when it’s available? Sign up below:NameFirmEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.The Web Content Accessibility Guideline (WCAG) is the most popular set of standards for website accessibility. They state that any website must be: Perceivable: Content and the user interface (UI) must be presented in a way that can be perceived.Operable: Navigation and the UI must be possible to accomplish.Understandable: People must be able to understand the content and how to operate the site. Robust: The site must maximize its compatibility with assistive technologies.Share this Post< Back to All Blog PostsPrevious Blog Post >No previous postNext blog Post >No next post ---